In perfumery, during 2018, there were more than once replenishments with new fragrances. So the Swedish perfume brand Byredo has created its new fragrance - Eleventh Hour. The fragrance was not presented by a beautiful model, just photos appeared on the official Instagram of the brand. It would seem that everything is really simple, but not quite ... There are photographs of a camping tent. Moreover, the name of the perfume. What does it tell us?

Many aficionados of perfumery are aware of the philosophical orientation of the Swedish brand. And now there is a perfume called "The Eleventh Hour". Apparently, we must assume about the end of the day? Or generally about the end of something ...

And so, the new composition is dedicated to the end ... of the world, and the eleventh hour suggests that there is still the last chance - to do something. Camping tent as a philosophical clue about what we need to be in time?



It turns out that the idea that inspired perfumers is the wanderings of the Swedish traveler Ella Majar. She said that “life is a journey to the end of the world. A place where the harmony that we have lost reigns. " As you can see, everything is unusual and at the same time understandable.



And most importantly, the new scent is the reflections of a person who is not indifferent to the existence of the Earth, the harmony of life. Therefore, initially in the composition of the fragrance there is anxiety, an explosion of emotions, then it sounds quieter, calmer, even ... Tonka beans and woody shades instill calm and harmony in the soul.

Judging by the presented composition, one should not come to despair, although many scientists predict various possible tragic versions of recent events that could cause the end of the world.

The scent cannot be called gloomy, depressing or complete despair. Its composition is built in such a way that there is salvation from the inevitable tragedy. And there is still time to prepare. We can mean, guess how and what will happen, but it will be sudden. A strange, but attractive in its mystery aroma, ignites the imagination.



The composition contains piercing shades of bergamot and Chinese pepper. A state of storm and passion is felt in the heart - figs, rum, carrot seeds, plums paint a dangerous picture when people become proud and proud. The finale is a serenity created by shades of Kashmir wood, white cedar, labdanum, iso e super and tonka bean. The fragrance belongs to the woody aromatic group, and therefore it is equally good for both men and women. Jerome Epinette perfumer.

The philosophy of the composition Byredo Eleventh Hour is contrasting and paradoxical, it combines optimism and melancholy, anxiety, danger, hope and salvation.