Niche perfume house Byredo was founded in Stockholm by avant-garde artist Ben Gorem. Initially, the founder chose an unconventional approach to creating perfume compositions. Probably, the fact that the artist himself is always looking for various sources of inspiration, in which extravagance and traditional values, classics and surrealism are intertwined, this brand has become one of the best newly emerging niche European brands.

Ben Goram invites famous perfumers to cooperate, who, like him, want to share their views of the world with perfume fans. Founder of the perfume house - Ben Goram, son Indian actress and Canadian artist, born in Sweden in 1977, spent his childhood and adolescence in Toronto, Stockholm and New York.



He went through life, changing cities and countries and his occupations. At first, being tall (about 2 meters), he became a professional basketball player, then worked in auxiliary jobs in shops and construction sites in Toronto, New York, Stockholm, along the way acquiring skills in the field of painting. When Ben met the perfumer Pierre Wolfe, he realized his true vocation - to create fragrances.

Since his birth, he was surrounded by different cultures, lifestyles, atmospheres of different cities and countries. Ben Gorham chose the shortest path to the human soul - through fragrances. Creating a scent makes it possible to put your ideas, thoughts and views on life and convey to others.

Both paints for an artist and components for a fragrance are capable of creating the greatest work that will resonate in the soul of a person. It was from such positions and views that Ben Gorham began to create his own perfume brand.



In 2006, the Byredo brand was created. "By redolence" in translation from English means "some unobtrusive" or "somewhat optional". And so it turns out. The brand's fragrances initially do not flash, do not sparkle, they even seem inconspicuous, but at the same time they resonate in the soul of every person, as if they are talking to him.


Some perfume lovers say that among the brand's fragrances there are those that help with their presence, in a friendly way, comforting in difficult times. One of them is aroma Byredo Rose Оf No Mans Land - Rose of No Man's Land... This was the name of women-sisters of mercy in the First World War. This scent exudes kindness so much that in a state of mental anxiety or discomfort, its help is felt.





Byredo Perfums is a selective perfumery... “A selective story is always an individual story, a deep idea, a concept,” says Ben Goram. Favorite chords of the brand's creator are woody notes - for example, incense, sandalwood. In the process of creating a fragrance, Ben listens to music, poetry, collects images that are in tune with the conceived idea, writes or draws something himself.

It all depends on how Ben Gorham himself is set up. For example, in 2010 he released M / Mink perfumethat do not reflect lyrical emotions at all. The scent, unusually intense for Ben, smelled like ink. Inspired by Japanese calligraphy.

The Byredo brand is “contemporary art in bottles”. Among the fans of the brand are actors, fashion photographers and many other figures of culture, art and fashion industry. Ben Gorham paints stories and perfumery canvases in which interesting people are the protagonists. The brand is the link between the world of fashion and contemporary art.

Ben Goram is often helped by Jerome Epinette, a famous perfumer who expresses all the ideas of the founder of the brand in the form of fragrances. Ben Gorham composes stories and tells them to Jerome Epinette, who creates perfume melodies.

Connoisseurs and collectors of perfumery seriously evaluate Byredo eau de parfum, paying attention to the fact that the brand's creations are unique, and represent a fragrant poetic work in which each fragrance is a new chapter or story, and a difficult story.

In the aromatic compositions of Byredo, rare ingredients and unusual combinations sound. The perfumery of this brand is for those who see the world through the prism of their life philosophy. The aromas are unpredictable and have excellent persistence. All Byredo perfumes are contained in simple bottles, as the creators of these fragrances believe that the form should not distract from the content, and most importantly, the packaging should not influence the client's choice.



The first perfume of the brand was named Chembur, this is one of the settlements in India. An oriental-spicy scent filled with notes of incense, ginger, lemon, nutmeg, labdanum, amber, musk and elemi. All Byredo perfume lovers recognize that the fragrance is unusually long lasting, sounds unobtrusive and at the same time attractive.

Byredo creates mainly unisex fragrances, however, there are also separate fragrances for men and women.

Baudelaire byredo - a masculine scent with notes of leather and incense, and Blanche Byredo with aldehydes and musk is created for women. Creating his fragrances, Ben tells stories that reflect part of his life and the lives of people, recreates the atmosphere and many other moments that left a mark on his soul.



1996 Inez & Vinoodh - the aroma opens with notes of juniper berries, in the heart of the aroma - violet, orris root; the base is created from warm amber, leather, patchouli. The fragrance is dedicated to Dutch photographers Inez van Lamsweerde and Vinudh Matadin, famous for advertising campaigns for famous fashion brands, working with leading fashion magazines and collaborating with music stars.

La Tulipe Byredo - a fragrance for women, belongs to the group of floral fragrances. The composition opens with notes of white freesia, cyclamen and rhubarb. At the heart of the fragrance is a delicate pink tulip, in the base - a melody of woody accords, vetiver and green notes.

Heliotropia byredo - a fragrance for men and women, belongs to a floral woody-musky fragrance. Released in 2016. The composition consists of floral and woody notes. A bouquet of gardenia, heliotrope and jasmine in a harmonious combination with incense and woody notes sounds tender and inviting.