Incense & Scent Marketing

What do fragrances tell us? Which perfume to choose? How do you find your scent? How make your own scent with your own hands?

All this is really interesting and necessary, and we will repeatedly return to these questions and find answers to them. But now I would like to dwell on the question - What does scent marketing mean? How does it affect our emotions?

Scent marketing Is the use of scent to attract the attention of buyers or visitors anywhere. Smells can affect the physiological processes of our body, control mood, performance, help to find inner balance. They can evoke in us certain sensations, experiences, return to the past, and even form an assessment of a particular event. But the main goal of scent marketing is to improve the mood of visitors. Yes, indeed, smells in our life mean a lot.

After a long day of work, sometimes even a little thing can cause irritation. To avoid this visit favorite brand, listen to its smell. Once upon a time you came here for the first time and probably felt that there was no desire to leave here, as if something was holding you back. You feel that there is a special microclimate here that calms you down, cheers you up, takes you into happy memories, and you forget about time…. Is the scent of the brand. It is the aromas that create this inexplicable bliss for us. Scent marketing is now used all over the world, in hotels, restaurants and, of course, in boutiques. The scent affects all our senses, reaches the depths of the subconscious. The smell rushes to those parts of the brain where emotional memory is preserved. Incense in the form of oils, resins have always been symbols of wealth and are the most valuable gifts. Once upon a time, the biblical queen of Sheba gave such incense to Solomon. From ancient times, Hippocrates, Pliny, Theophrastus brought to us recipes for incense.

Many famous brands have been paying attention to perfumery for a long time, because unlike clothes, handbags, shoes, which are valued by many for a lot of money, any woman can afford perfume. Therefore, the branded scent that meets buyers makes them spend money. Specialists-perfumers try to find their own brand special aromato establish a connection between the customer and the brand, in order to create an irresistible urge for customers to enter the boutique, even passing by. The choice of fragrances for stores depends on what kind of clothing the store is selling, and a lot of work is invested here to get the best visiting and sales results. As it turned out, sales are greatly influenced by the smells of lavender, vanilla, basil, and in sportswear stores - aromas of winter freshness, in fur stores - aromas of woody shades. In Russia, scent marketing is still a little-studied direction, but you can be sure that it will be as popular as in Europe.