Do you know what a fashion showroom is?

What is a showroom? This word, which came to us from the English language, literally translates as a showroom. But it turned out to be not so easy to figure out what can be called a showroom, and what not.

In Europe, from where showrooms came to Russia, they are created specifically for buyers (wholesale buyers). They are created in factories and industries, and they show samples of things from a factory or manufacturer, the collections of which can be ordered. Such showrooms are direct from the factory or from the distributor (the company that purchases items from the manufacturer and then resells them to small wholesalers). Moreover, such showrooms can be either with ready-made things, or only with their samples. How easy it is to get into such showrooms is determined by the popularity of a particular brand, so, for example, there are queues and recordings in showrooms of famous brands.

Showroom of fashionable clothes Russian realities.

There are similar showrooms in Russia. For example, "Li-Lu", which is a representative of many famous Italian brands.

But among the large Russian showrooms there is also a special specificity. So in some of them, clothes can be purchased or rented not only by buyers, but also by famous people. For example, the showroom "New Berezka", which by its name is far from accidentally reminiscent of the old Soviet currency "Birch". Shop for the elite.

The second variant of showrooms, more common in Russia, is something like atelier shops. It sells clothes from small sewing firms, beginners fashion designers... Most often, in such premises, clothes are both sewn and sold. V Of Italy there are also many similar showrooms, mainly fur and shoe rooms, in Russia there are more of those dealing with clothes. The designers of such showrooms often sew custom-made clothes. It is not easy to find such shops, they do not have bright signs, their addresses often change, but anyone can buy clothes there. By the way, sometimes several designers unite and create a common showroom. So on the Internet you can find a showroom "Ground-around", which sells clothes of young Russian fashion designers.

There is one more variant of the showroom. Namely, the showroom, which is located on apartment... In such showrooms, you can buy either designer items or fashion items brought, for example, from Italy, but at significantly lower prices than in boutiques. It is quite difficult to get into such showrooms, for this you really need to have certain acquaintances and know the phone numbers of the sellers or the designer.

But sometimes it also happens that small, but completely ordinary clothing stores are called showrooms. They explain this by the fact that, for example, they are located in the very center of the city, but at the same time in a small alley and far from the main shops that are visited by shoppers. But, nevertheless, such use of the term showroom will not be correct. Indeed, in this case, it will be possible to call almost any clothing store a showroom.