Among the variety of fashion brands and manufacturers without a name, there are several fashion houses that serve as real lights in the fashion industry, they have a subtle sense of the mood in society, follow the desires of society and take an active part in creating new trends. The House of Gucci is of paramount importance today, let's see their 2020 collection again, only the best ...

After watching Gucci's spring / summer 2020 runway show, a number of questions may arise regarding strange looks. Who will buy these things and where to wear them? In fact, not all items on display are for sale. The collection can be divided into two main blocks - items for sale and images that carry an informational message.



The Gucci fashion house has proven to be the fastest growing luxury brand. The company's growth rate was over 20% in 2019. Gucci has a complex and rich history, the brand has been in crisis, but then revived like a Phoenix bird, thanks to the subtle flair of designers for the needs and desires of society. Once upon a time glamor and sexuality were put in the first place, now time dictates new rules, although seduction remains with us to this day.

It is this part of the collection that interests us today. The designer found inspiration in the archives of the fashion house and in the works of Tom Ford. Thanks to this, there are more looks in the Gucci spring-summer 2020 collection that you can try on yourself and immediately go out into real life.


1. Diversity. In our time, the acceptance of diversity in all aspects remains the most important incentive for the development of brands. This is reflected in the appearance and features of the models. Many people find it unpleasant to watch fashion shows in recent years. Previously, there was much more of the usual traditional beauty on the podium, now everything is much more complicated. This topic requires deep study and discussion, we will return to it shortly.



2. Caring for nature. Having been in fashion for many years, you notice how much fashion brands have changed in recent years. Avoidance of natural fur, respect for nature, reasonable consumption and a minimum balance of carbon emissions. More recently, none of this mattered, and now serves as a critical reference point for the most conscientious consumers.

Gucci announced that it will neutralize all greenhouse gas emissions - both from its own operations and from within the supply chain - through four critical projects to conserve forests around the world. Gucci's supply chain is now carbon neutral - a serious claim to leadership in the fashion industry.

At first glance, it may seem that all this is not serious, and you need to think about other problems. Our civilization has always had and will have problems. Human society is built on selfishness and a passionate thirst for pleasure. Most people, for the sake of achieving pleasure, are ready to self-destruct.

Remember all bad habits and bad lifestyles. How difficult it is to give up pleasure. Today we go on a diet, give up bad habits and follow the daily regimen, and after 2 weeks we break down and start living in the old way. If our own life is not expensive for us, what kind of concern for nature can be? Everything is really very difficult and sad, but fashion brands day after day bring into the minds of millions of people ideas that can change our society for the better. Let's hope so and start positive changes with ourselves.



In addition to the future of the planet, Gucci's proactive commitment to environmentalism benefits Gucci today. The fact is that all these informational messages enter the consciousness of consumers day after day and change associations with fashionable clothes... Thanks to this, Gucci clothes are perceived as cleaner, more energetically lighter and even healthier!