Many designers express their own vision and original aesthetics that we don't always understand. Modern fashion is often called ugly, and female models - scary ...

Yes, people change, and their attitude to fashion and beauty also changes. And what was once beautiful, today surprises and causes ridicule. However, new trends are not always encouraging. Look at street style looks and fashion on the street. Street style is changing too. Girls of the 80s, whom their parents did not understand, now do not understand their grandchildren what they dress in.



Parents and children often conflict, especially if their teenage child leaves for some incomprehensible environment, joins one or another subculture. And what if you go the other way - to find an alternative to the crazy images of your teenager, in other words, to meet him halfway.

Let's see which designers' ideas are closest to the fantasies of your son or daughter. And together with the teenager, reflect on how these images can express his individuality, make him noticeable among others.



Let's take a look at the Rokh brand, which combines both male and female elements in one image, because unisex is one of the fashion trends of recent times.

Stylish concept of the Rokh brand

The main idea of ​​the founder of the Rokh brand is to deconstruct and adapt it to modern fashion. Initially, deconstructivism was something incomprehensible - something appeared on the catwalk, or rather, a huge heap of clothes thrown over the girl, at least it seemed so.

In deconstructivism, the image looks as if each piece of clothing was taken apart into separate parts, and then put together again, and what was said above was obtained. Yes, that's exactly what the founder and designer of the Rok Hwang brand does. However, many people like what he does.

Brand history

Rock Huang was born in Seoul and raised in Austin (the main city of Texas). In London, at Central Saint Martins, Rock studied design for women and men. Under the guidance of Louise Wilson, who once trained Alexander McQueen and Christopher Kane, Rock Huang earned an MSc in Women's Fashion and a BA in Men's Fashion.

He then worked under Phoebe Fileo at Céline, and later collaborated with Chloé and Louis Vuitton. The best French fashion houses have brought up a designer whose work embodies timelessness and versatility.

And in 2016, Rock Huang opened his own brand, and in 2018 he won a special prize at the prestigious LVMH award. Only four years have passed since the foundation, and during this time more than a hundred retailers from all over the world drew attention to the designer.



The Rokh brand represents understated chic that embodies youth culture. In the language of fashion, the designer mentally describes what the young generation is most interested in - art, cinema, music and photography. The designer studies youth subcultures, and therefore, in creating clothes, an emphasis is placed on prints, drawings and inscriptions that embody the message to others from the young and crazy.



The brand team is always in search of original materials, creates new textures and conducts research on how best to use them, in which elements and details and for which youth subcultures.

The designer does not divide his collections by seasons, he is fascinated by the process of creating clothes and the very fabric with which he works. The brand's models carry a lasting message and will be relevant for many years.





What ideas and imaginations do a designer have when creating clothes? In the process of creating clothes, Rock Huang always sees the image of the Rokh girl, and this is the image of youth with her awkwardness, shyness, curiosity and protest.

According to the designer, the clothing of the brand is an ode to youth, its fragility and femininity. Where does the designer get his inspiration from? For this, he does not need long journeys - he is inspired by the daily life situations that he can see while walking around the city.



Clothing that is subordinated to the idea of ​​deconstructivism turns out to be presented in different ways. It can be a heap of clothes, or it can become an elegant chic of the modern young generation.

When Rock Huang rode a skateboard as a child and listened to heavy metal, he did not even think about the fashion industry and did not imagine that his clothes would be sold in the best stores around the world.