At the end of last year, mystylex.techinfus.com/en/ made a forecast for 2020. We then promised that 2020 will test everyone's strength, and that's what happened. In 2020, the toughest trials have befallen everyone, but the fashion industry has suffered especially many difficulties. Therefore, it is important for us to support our Russian fashion. Spring-Summer 2021 Fashion Week will begin in the very near future ...

Mercedes-Benz Fashion Week Russia Fashion Week will be held from 19 to 23 October simultaneously at 8 sites in Moscow. The capital schedule will be supplemented by live broadcasts from four Russian cities. About 60 designers and fashion houses will present their new collections - all shows and presentations will be broadcast on social networks and on partner sites.



Due to the current epidemiological situation in the capital, the organizers of Mercedes-Benz Fashion Week Russia decided to move the shows of this season from Manezh to individual sites with an emphasis on online broadcasts. “We want to avoid a large crowd of people and strictly adhere to the sanitary protocol recommended due to the spread of coronavirus infection.

The main thing today is the safety of our participants and guests. At individual venues, we will be able to organize the process so that the glove and mask mode does not affect the atmosphere and effectiveness of the event, ”says Alexander Shumsky, President of the National Chamber of Fashion and Mercedes-Benz Fashion Week Russia.



The uniqueness of the upcoming season is that the general schedule of MBFW Russia will collect live broadcasts of shows from other cities and countries. Within the framework of the Moscow Fashion Week and on its dates, special shows of Russian designers will be held in St. Petersburg, Sochi, Krasnodar and Yakutsk. As part of MBFW Russia, a collective show of Indonesian designers will take place - live broadcast from Jakarta.

The schedule also includes fashion houses from Argentina, Great Britain, Peru and the USA. “The new, covid reality has given us the opportunity in 2020 to experiment with the Fashion Week format like never before. MBFW Russia will be the first virtual fashion week that will bring together real-time shows from six geographic locations. There are many technological and organizational problems, but this season we are still launching a project with other cities and countries. This format has great potential not only during the closed skies period, ”Alexander Shumsky is sure.

Screenings of the new collections will be available to viewers around the world on various online platforms and media sites, as well as on the largest social network in Russia and the CIS countries, VKontakte. Starting from the first spring virtual season, MBFW Russia projects have gathered over 2.5 million people in Russia and many countries of the world for six months.




To support young talents amid the economic downturn due to the pandemic, Mercedes-Benz Fashion Week Russia, together with the Fashion Fund, launched a large-scale grant system for designers across Russia. The expert committee chose 13 winners out of 50 applications: Lokoto, Marfa Fedorova, Lubovi, BUTS8, k∅d, Ola Ola, Les' by Lesia Paramonova, Maison Esve, 1377, Maison Kaleidoscope, Za_Za, Mad Daisy, Innominate. The grants provided by the Fashion Foundation will enable Moscow and Russian designers to hold a show at Mercedes-Benz Fashion Week Russia without an entry fee.

The expert commission included: Olga Mikhailovskaya - program manager of the National Fashion Chamber Global Talents, fashion columnist (Vogue Russia, Kommersant), creator of the @frontfashion Telegram channel, founder of Front Fashion School; Jurate Gurauskaite - Chief Editor of InStyle Russia; Elena Kravtsun - executive editor of Kommersant Style; Elena Pyatibratova - creative director of Aizel.ru; Alexander Amato - journalist, admin of the Telegram channel @goldchihuahua; Anna Chernykh is a partner of the FRESHBLOOD project for support and development of young designers, head of the Design Workshops Center for Innovative Youth Creativity, curator of the Fashion Design course at the British Higher School of Design.




Within the framework of Mercedes-Benz Fashion Week Russia on October 19–23, new collections will be presented by Russian designers: Chapurin, Maison Kaleidoscope, Ónoma :, K Titova, Brevno, Lokoto, Math, o5o, Julia Dalakian, Tsiganova, Svarka, Marfa Fedorova, participants of the project “ Fashion in Russian "- Kazakova Olga, Klimovskikh Valeria, Belousova Nadezhda, Lubovi, Hard by HSE Art and Design School, Otocyon, Mardo._, Sergey Sysoev, k∅d, Solko, Lena Karnauhova, Yana Besfamilnaya, N. Legenda, Sxema, Lutani, Les' by Lesia Paramonova, Kisselenko, Maison Esve, Institute of Business and Design (B&D), Vakproject, Elena Souproun, Mad Daisy, Nastya Nekrasova, Kruzhok, Gilvichyute, Semiletova.

Also designers from other countries will take part in the Fashion Week: Chain (Argentina); Linus Leonardsson x The Guestlist (UK); Wignyo X rorokenes, Vivi Zubedi, Defika Hanum X Pala Nusantara / Shoes by UJ Yuna, Anggia X Beadstown, Roemah Kebaya Vielga, Thiffa Qaisty, IR & IR, Ina Priyono, Agung Bali Collection X Bahalap, Adhy Alie (Indonesia); Annaiss Yucra (Peru); Chelsea Grays (USA) and others.

VIRTUAL SHOWROOM 360

#MBFWRussia Fashion Week continues to explore the digital space. In the new season, British IT-company BrandLab Fashion has created a virtual version of the Pop-Up Shop specially for MBFW Russia. Without leaving home, visitors will be able to take an interactive 3D tour, get acquainted in detail with the current collections of 16 Russian brands, as well as purchase their favorite clothing and accessories directly from the brands.

The virtual showroom, which opens on October 19, will feature: Amarin, Ola Ola, Maison Esve, Ría Studio, Not for sale, Leather Like Wood, Gerda 2 store, Dzhanelli Jewelery, Rcp4.5, General VI, Two Eagles, Lubovi, Blanc, Brevno, Vakproject, Yana Besfamilnaya.