In the new material, we recall the sensational fashion collaborations, which will definitely not be forgotten soon.

The word “collaboration” in the fashion world will surprise no one, luxury giants do not hesitate and willingly unite with each other, with streetwear brands, artists, celebrities, and many others. Such collaborations are always of particular interest to the public, but there are some that the fashion world will remember forever:

Dior and Nike

The collaboration between the luxury fashion house and the sports brand has caused quite a stir. The new collection of sneakers is inspired by the classic Air Jordan 1 High silhouette and is dedicated to the 35th anniversary of the famous model.

According to the statement of the creative director of the men's line of the Dior brand, Kim Jones, who is called one of the founders of the trend in the collaboration of luxury fashion houses with streetwear brands, all pairs of sneakers of the new collection were made in Italy from genuine white and gray calfskin, and it took a year to create them. ... The tongue and jacquard Swoosh of the new Jordans were embellished with Dior monograms, brand logos appeared on a transparent blue sole, and the name Air Dior was placed above the Jordan brand logo.

Balmain and H&M

More than five years have passed since the release of the collaboration between the French fashion house and the Swedish retailer, but it will certainly not be forgotten soon.

In 2015, the collaboration between Balmain and H&M caused an insane stir among the public - in order to snatch a thing from the new collection, people did not spare money, stood in queues for hours and even fought with the guards. The new collection featured both women's and men's clothing in retro military style with glam rock elements.

Balmain creative director Olivier Rousteing paid special attention to details that are a special feature of the French house: dresses were decorated with already recognizable metal threads, bulky jackets were trimmed with pearls, and massive accessories - rings, bracelets, necklaces - were presented to complete the images.

To shoot the advertising campaign for the new collaboration, Rusten invited very popular models - Gigi Hadid, Kendall Jenner and Jordan Dunn. Thus, the designer doomed the new collection to success in advance. The collaboration between Balmain and H&M can be safely called one of the most successful in the history of the Swedish brand.

Gucci and the North Face

The collaboration between the Italian fashion house and the streetwear brand has garnered widespread public attention. For everyone, it was unexpected, but promising, because Gucci has long been one of the giants among fashion luxury, and The North Face specializes in functional outdoor clothing.

The new collection includes both women's and men's clothing, as well as shoes and accessories. The advertising campaign (which, by the way, was filmed in the Alps) was literally saturated with the atmosphere of the 70s. The main idea of ​​the video (we can assume) was to demonstrate the functionality of clothes from the new collection of Gucci and TNF.

The models in the video wear bulky jackets that also serve as sleeping bags, climb the mountains through mud and water in boots with two brands' logos, and most likely try to “cram non-stuffable” into backpacks with bright prints, as is customary to do on a hike. ...

Louis Vuitton and Supreme

The collaboration between one of the recognized giants of the fashion industry and the brand of clothing for skaters has become a real revolution in the fashion world for many.

It should be admitted that the history of the relationship between the two brands is very interesting and unusual, it can even be described with the expression “from hatred to love”, because once the French fashion house sued Supreme for unauthorized use of its logo.

The main goal of such cooperation between two different-vector brands is considered to be attracting attention and hype, but Louis Vuitton and Supreme managed to create a harmonious symbiosis and make a truly memorable collection.

Several years have passed since the release of the collaboration, but bright red bags and suitcases with recognizable logos, which have long become cult brands, will not be forgotten by the public for sure. Despite longstanding misunderstandings, the Louis Vuitton and Supreme collection is now considered one of the most successful fashion collaborations ever.

Balenciaga and Vibram

In 2020, Balenciaga surprised everyone with a collaboration with the Italian footwear brand Vibram, known throughout the world for the FiveFingers silhouette.

As part of the collaboration, the fashion house has presented a new collection, Balenciaga Toe, consisting of shoes with five split toes. The series includes sneaker models, as well as shoes with "springy" heels, which were made from recycled knitwear and released in limited editions.

According to the brand designers, the presented shoes provide special comfort to the foot due to a comfortable rubber sole and rubber pads on each toe.

Quite frankly, the fruits of the collaboration between Balenciaga and Vibram have not sunk into the souls of the majority of the public. Some mildly called the shoes from the new collection strange, and someone even openly hated the collaboration of the two brands. Analyzing the creative history of the Balenciaga fashion house and the approach to the work of its creative director Demna Gvasalia, we can assume that the main idea and purpose of the collaboration with Vibram was to surprise and stir up the bored audience, and they definitely succeeded.