Now, going into brand stores, you can often find on the shelves or hangers bell-bottom trousers to the floor, a belt-chain, ballet flats, a coat with fur on the collar and sleeves, or even leggings. We catch ourselves thinking that we saw something like this when watching an old movie or simply remembering the past years. Of course, there are always creative people who are ready for bold combinations when creating their image. Everything new is well forgotten old. But we are so interested in new things ...

Let's figure it out: who defines fashion? ...



Changes in the fashion world are so dynamic that they require constant monitoring and analysis. It turns out that there are professions without which the world of the fashion industry is impossible - trend watchers (from the English trendwatcher - "watching trends"), the most important skill of which is to work with the "image of the future". It is these people who analyze new trends in the fashion world and create guidelines for client needs. On the basis of trend watchers' observations of the tendencies of people on the street, marketers implement the necessary trends in life. So, if today a total look, a low waist or an open back begins to fall into the trend, this will certainly become the basis of the work of professionals.

About the trend ...



Clothes are not only about comfort. Certainly, this is style and status. A stylish or trendy item is a fashionable, relevant and in-demand wardrobe item. Following a trend, or keeping up with the times - for most of us, this is an indispensable "attribute" of progress in life. And, no matter how much we grow up, we adopt the manners of the older generation, we will certainly try to bring something of our own, and sometimes completely break the established traditions and stereotypes ...

Formation of trends ...



Fashion analysts have a rather interesting task - shaping trends for the seasons ahead. So what is their work based on? How do they predict and thus dictate trends? Fashion can be calculated: after all, it is no exception - everything in the world is cyclical. The most researched analysts are consumer and pop culture, with their powerful representatives influencing the masses.

Marketers give us a sense of celebrity imitation ...

And we cannot ignore the beloved stars of show business, bloggers TikTok, Instagram - it is the trendsetters of our time that form the images that you want to imitate. Therefore, trusting the beautiful and famous in the subconscious, we want to try on this or that thing noticed on the influencer. After all, these are "influential people"! The innovations worn by celebrities are becoming the subject of desire of many girls and guys. So, quite unwittingly, we "try on" the product that the star presents to us!



How we love to stand out ...



The thing is that we not only want to imitate, which is quite natural and natural for a person, but also to wear stylish and fashionable - this is how our brain reacts. This is the desire to stand out, to be brighter and better, to be the first!

Brand or not? ...



Many of us want to have a branded item in our wardrobe. It is luxury brands that occupy a special niche in our subconscious: we believe that we deserve to be among the chosen people. But it is the forbidden fruit that is sweet. On the one hand, this creates the prerequisites for moving forward, but, on the completely opposite, - to spend many times more money on a wardrobe.

Should you buy luxury items, or opt for mass-market wardrobe items? Undoubtedly, the cost of a product is influenced by many factors: advertising, cooperation with stars, participation in world fashion shows, etc ... Ambition and self-esteem within ourselves will prompt the answer to this question.We perceive such things as luxury items in order to raise self-esteem or reward ourselves for work, and this is a strong motivational component ...



The world of fashion and we ...



Yes, this is how the fashion industry works - the interaction of fashion houses, couturiers with celebrities, the mutual work of marketers, trend watchers and forsiers, brand managers, and much more ... But do not forget that most of the fashion trends are formed by ourselves ...