2020 has been a challenging year. The pandemic has affected all industries, and fashion is no exception. What happened in the world has irrevocably affected the fashion industry. Of course, in a couple of years, a lot will return to normal, production will start to grow again and environmental pollution will continue (for those who do not know, fashion is the main evil for the environment).

2021 will not be easy either: closed borders, quarantine, restrictions, social distance, wearing masks. Most brands have switched to online, shopping malls are no longer so crowded, and in many countries they are completely closed. Due to the pandemic, people lost their purchasing power, there was nowhere to go, panic, so people began to spend less money on clothes. Many have finally thought about environmental friendliness, reasonable consumption, rational wardrobe, because there is no need to buy a lot of clothes. The demand for home and sportswear has increased, which is quite logical.



I would like to look into the future and imagine how fashion will change by 2022 ...

There is an opinion that people after the pandemic will become smarter, will buy less clothes than before 2020, because this has already become a habit. Perhaps more people will start leaning towards the minimalist style. While it is difficult to imagine the modern world without fast fashion, it is hoped that large corporations will slow down.

In the post-Soviet space, girls love bright clothes, stand out from the crowd, and expressive makeup. It is possible that this will gradually come to naught, and people will become more conscious of fashion, what they buy, and pay more attention to the quality of products. Accordingly, middle and luxury segments, where clothes are of higher quality, will be a priority. Why have 10 Zara blouses when you can buy one quality Gucci shirt that can last for more than one season?

It is likely that people will start looking more closely at local brands in order to support local businesses after the crisis, as many companies did not survive the crisis.

It is impossible not to touch upon the topic of the stock of clothes. As a result of the pandemic, significant stocks of clothing have accumulated in warehouses. Many styles and models are already outdated. Fashion brands will want to sell these hundreds of millions of unsold items by all means. This is quite rational, because all these things required a lot of resources for their production. But in order to sell them, they must fit into the fashion trends of the coming seasons or be sold at huge discounts.



The schedule of fashion shows has already become calmer in 2021. There is a possibility that the importance of off-season collections will be diminished, and brands will be able to sell summer and winter collections at a higher price.

These are just guesses, and everyone has their own opinion on the changes in the fashion world. But one thing remains clear - people are tired of meeting the challenges of the industry and chasing fleeting trends, greedily buying up clothes. How do you think fashion will change in 2022?