Democratic clothing brands. Terranova

Everyone wants to look beautiful. Everyone wants to look fashionable. Or is it not all? Everyone also wants to wear quality clothes. And there are different ways for this.

You can fill your wardrobe with clothes and accessories from the most expensive brands such as Herm? S, Chanel, Dior or Versace. True enough wealthy people can afford this. And for those who cannot consider themselves to be wealthy, there are more affordable democratic brands.

One of the most famous democratic clothing brands in the world is, of course, ZARA... Famous brands include the British Top Shop, the Swedish brand H&M, Mango, Vera moda, French Naf Naf, Bershka. These brands are called democratic due to the fact that the prices for their clothes are not high enough. Most of these brands can afford to buy clothes from the middle class, and clothes from some of them, even eternally hungry and penniless students, are so cheap. That is, among the democratic brands themselves there are both more expensive and cheaper ones.

What is the secret of the fact that clothes from democratic brands are fashionable (following fashion), but at the same time remain cheap? It's simple, the whole point, firstly, is that it is copy-paste. Yes Yes exactly. Democratic brands do not spend money on new design ideas, they copy things from the catwalk, things from leading designers and global fashion brands, just slightly modifying them, for example, changing colors. No wonder that the same ZARA does not spend much on advertising, but it necessarily includes in its budget the costs of lawsuits from the owners of other brands of clothing. By the way, sometimes it also happens that interpretations turn out to be much more interesting than the originals.

Secondly, it is quickness, or as this feature of democratic brands is called “fast fashion”. The thing is that democratic brands follow fashion, all the changes taking place in it, and instantly react to them, the assortment of stores of these brands is changing at an incredible speed.

And thirdly, low production costs. Today, many of the democratic brands are increasingly locating their production in China or other Asian countries, such as Naf Naf. But there are those who remain in Europe. So the main production of ZARA is located in Spain and northern Portugal, because in these countries the costs of production, labor costs, are much lower than in the rest of Europe.

Terranova

Terranova is one of the cheapest brands of democratic clothing and a striking representative of its kind, with all the features characteristic of such brands. Terranova is clothing for schoolchildren and students, bright and fashionable, this is how this Italian brand positions itself. Which is fully consistent with the company's motto, which sounds like "Spirit of Italy". After all, the Terranova style is a wild casual style: short dresses, jeans, bright and daring tops and T-shirts. These clothes are loved by those who always strive to stand out from the crowd. Such clothes are loved by young people. And this is the first feature, each of the democratic brands has its own direction and its own zest, so, the same Naf Naf - clothes for daring shy women, and Mango - clothes for young women keeping up with the times.

Terranova is engaged in the production of clothing for both girls and boys, they produce lingerie, accessories, and footwear.And this is the second feature, the assortment of goods from democratic brands is quite wide, however, this is also characteristic of many more expensive clothing brands, which, in addition to clothing, do not hesitate to engage in accessories, shoes, and even the production of mobile phones. The founder of this brand (Terranova) was Vittorio Tadei, the leaders of Teddy SpA, who in the 1980s decided to start creating youth clothing.

Today Terranova stores can be found in more than 35 countries of the world (the third feature is that all democratic brands have a wide network of branded stores scattered around the world), they are also in Russia - Moscow, St. Petersburg, Voronezh, Samara, Yekaterinburg and many others cities.

In addition to its cheapness and its own style (Terranova has it, this brand has managed to occupy its own niche and stand out), the Terranova brand has one more advantage - natural fabrics, synthetics are rarely used, and if they are used, it must be mixed with natural fibers. And also the fact that by the end of the sale of a particular collection, very significant discounts are prescribed, in Terranova stores they sometimes reach 90%. Significant discounts are the fourth feature of all democratic brands.

There are also disadvantages. The main one is inherent in all democratic brands, and this is the lack of individuality, because if you wear only clothes from these brands and only as they are offered, you will look completely faceless, one of many, one of the crowd. So do not get carried away and blindly wear only what is sold in stores, imitating how mannequins are dressed. Fashion changes and passes, but style is forever. It is always worth remembering that it is not so important where the item was bought, it is much more important how you wear it and with what. Don't be afraid to combine things. And, perhaps, a scarf knitted by your grandmother is ideal for a coat bought in one of the branded clothing stores from democratic brands, making your image unique.