More and more brands are joining the campaign to actively support LGBT people and are releasing clothing and accessories with special symbols or designs. Fashion media happily publish news about such things and collections, which makes everyone happy. The brand gets free advertising in many publications, sometimes in those that it could never get paid for, and the media gets topics for important publications.

Today, any article or video dedicated to protecting the rights of LGBT people is considered an important contribution to the common cause of the struggle for human rights and the development of democracy. Almost all journalists tend to defend any minority and fight for any manifestation of freedom. Although in fact most people do not care about sexual minorities, this topic just works great, so it is used to publicize new products and draw attention to media materials.

There are many real minorities in our world who really need protection, but nobody cares about them. For example, small northern peoples with an ancient culture and rich traditions, many of them are dying out, but for some reason, not a single fashion brand will release fur coats or hats in support of the small peoples of the North.

Hypocrisy and self-interest can be seen everywhere. LGBT people have not needed support for a long time and feel great even in those countries where they are allegedly oppressed, but they are supported in every possible way. And those minorities who really need support will never get it. Few people want to support someone without their own benefit. People and companies only support those who are most profitable to support in every sense.

Limited collections and individual LGBT-themed items help brands compete.

1. The brand receives free advertising on many media and social media platforms.

2. The brand attracts the attention of an additional audience and expands the sales market.

3. This opens up the opportunity to sell things at inflated prices, because they are released in support of minorities, so many buyers are ready to pay more, feeling their involvement in some kind of charity.

conclusions: Today everyone makes money as they can and uses all available tools to maximize profits.