Money

Advertising fashion brands on Instagram


Do you love Instagram, view photos of your favorite celebrities, or maybe you yourself publish photo shoots from events and travels?


There has been a lot of discussion lately about how Instagram will make money and when to expect ads to appear. Wait, the photo social network launched the first ad. Are you happy about that?


mystylex.techinfus.com/en/ would have passed by this event, if not for one fact - the first advertising on Instagram comes from Michael Kors account... This highly renowned brand produces fashionable clothing, accessories and watches.


Michael Kors is the first swallow, followed by many other fashion brands, with their advertising campaigns.


Michael Kors Instagram Ads

It pleases me, I am calm about advertising, if it is in moderation. People need to understand that no serious enterprise, website, social network or magazine can live without the opportunity to make a profit. You cannot build a serious long-term project on enthusiasm alone! Here someone will want to argue and cite Wikipedia as an example, but if you look closely at Wikipedia, you can see the following - many articles on Wikipedia are of poor quality, and most importantly, it generates income!


How do you generate income from Wikipedia? Firstly, Wikipedia regularly begs, they constantly publish an ad - donate a pretty penny for the maintenance. Secondly, Wikipedia is used as a tool that influences the media and the consciousness of people, and hence the economy and politics.


If you carefully read the Russian Wikipedia, namely the politicized part of this encyclopedia, you will quickly realize who benefits from it and in what way it brings direct and indirect profit.


And most importantly, Wikipedia cannot be perceived as a serious site, despite the fact that it is very large. Wikipedia is edited by anyone, and therefore there is no guarantee of the quality of the information.


Advertising of fashion brands on Instagram

If a user wants to read high-quality magazines, watch beautiful photos, communicate in a fast and stable social network, you need to put up with advertising. Viewing ads is a small fee that people pay for information and entertainment on the Internet.


Although there is another model - sites where a fee is taken for access to information. For example, wwd.com asks for $ 139 per year for access to all news and publications. $ 139 a year is not significant money, but most people will go berserk if their favorite website or social media site announces that they have to pay $ 139 a year from tomorrow.


If the social network Vkontakte does this, it will cease to exist after a short time, because people go there solely because it is free, and in addition, it gives access to free music and videos.


You have to pay for everything! In some cases with money, and in some cases with your time and viewing ads. Thanks to this, your favorite social network will attract cool specialists and provide a quality service for communication and entertainment.


Advertising of fashion brands on Instagram
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