Stella McCartney biography and Stella McCartney brand

Stella Nina McCartney is a British designer, creator and art director of the Stella McCartney brand.

"To be fashionable means to be modern, to be modern means to change the usual course of things."

Stella McCartney, daughter of the famous Paul McCartney, was born on 13 September 1971 in Notting Hill, North London. Her parents were famous all over the world: her father, the musician of The Beatles, Paul McCartney, and her mother, fashion photographer, Linda Eastman. The family had four children - two older sisters and a younger brother. McCartney sent their children to a regular public school. Knowing who their parents were, the teachers "asked them especially severely." But Stella was a capable girl, and she didn't often have to be upset about this.

Due to the tour of his father, the family constantly moved. Parents talked with many celebrities, and since childhood, children were surrounded by people of art - musicians, actors, designers, photographers. In the future, Stella continued to keep in touch with many of them. In April 1998, her mother died of breast cancer. Stella loved her mother very much, and tried to be like her. Linda was an animal welfare activist. And in the future, Stella will repeat it and will support animal protection organizations.

In memory of their mother, on April 26, 2008, Stella and Paul McCartney opened a photo exhibition with the work of Linda Eastman. Since childhood, Stella was fond of fashion, she loved to visit flea markets and admire antiques. However, she not only admired, but also bought, creating new images. From the age of 13, she tried to create her own models and studied with her personal tailor Paul McCartney.

At the age of 15, Stella trained with Christian Lacroix. And in 1991, Stella McCartney entered the Saint Martins Central College of Art and Design. Naomi Campbell was invited to her graduation collection in 1995, Kate moss and Yasmine Le Bon. Her collection was presented to the music and song by Paul McCartney "Stella May Day". Many newspapers wrote about this event then, and items from the collection were sold with great success in many department stores in London and Tokyo.

In 1997 she was invited to the post of creative director of Chloe. The young designer Stella McCartney was not afraid to replace Karl Lagerfeld himself in this position. Many reacted with suspicion to this appointment, believing that Stella owes her previous successes only to the celebrities of her father. Karl Lagerfeld was also skeptical about the appointment, calling McCartney's surname "loud, but in the world of music."

However, Stella's new collection for Chloe brand was successful again. Before releasing this collection as creative director of Chloe, Stella took a full look at the brand's archive and took it as a basis, adding her mother's style and her design imagination from memory. Then, after the release of the collection, critics called her short jackets with lace and tight-fitting trousers "a new silhouette".

Stella created a wedding dress for her sister, Mary, and then Madonna for her marriage to Guy Ritchie. She held this post for about four years. During this time, sales of the House increased almost fivefold, and not only adult women, but also very young people, as well as many Hollywood stars, became their customers. In 2001, Stella left Chloe and soon opened her own Stella Nina McCartney House with the Gucci Group. The Stella McCartney brand produces women's and children's clothing, accessories, and underwear.

2003 - This year Stella McCartney has experienced big changes, both in her personal life and in her career. In 2003, she married Alisder Willis, UK publisher of Wallpaper. The wedding took place at a castle on the Scottish Isle of Bute. And the bride's dress was created by Stella McCartney and Tom Ford. The wedding dress was an updated version of the one in which Linda Eastman got married on March 12, 1969.At the same time, Stella opened a boutique in London on Bond Street and released her first fragrance - "Stella".

From that time on, they began to talk about her as one of the most influential women designers in the fashion industry.

Stella McCartney designed costumes for Madonna's ReInvention World Tour, Annie Lennox, outfits for Gwyneth Paltrow and Jude Law in Sky Captain and Tomorrow. In 2004, together with Adidas, a contract was signed and the Adidas by Stella McCartney line was created. This line included fitness, tennis, swimming, surfing, running, all kinds of winter sports, and later yoga clothing. Making a career in the fashion industry, she devoted a lot of time to her family, in which by 2010 there was already a large replenishment - two sons and two daughters.

Stella grew up in a family with many children, so the family is of great value to her. She developed and launched a children's clothing line - Stella MacCartney KIDS, in which clothes for both girls and boys from 0 to 12 years old. These are quite stylish clothes for the house and the street, as well as underwear. All clothes are designed for children in a bright, smart and funny style. The line also produces children's accessories - umbrellas, bags and other necessary items.

2005 year. A capsule collection of clothing and accessories StellaMcCartney for H&M has been developed for the Swedish brand H&M. Due to the characteristic design and affordable prices, the collection was quickly sold out.

2007 year. According to "Time", Stella McCartney was included in the list of the 100 most influential people on the planet. Together with YSL Beaute, Stella launched the Care line of skin care products, which consists of natural ingredients.

2008 year. Designed a collection of bags for LeSportsac. This collection included not only suitcases and travel bags, but also bags for mothers with babies, as well as accessories for babies. The prices are quite affordable. Also in 2008, Stella McCartney's first organic collection, the Stella McCartney Organic Collection, was released, which consisted of garments made from recycled natural materials. All products were sold only at the London department store Harvey Nichols.

year 2009. Children's collection for the Gap brand. The clothes were sold in many countries - in the USA, Canada, Great Britain, Ireland, France, Japan.

2010 year. Stella launched her own online store. The site has a section in which she gives recommendations to a stylist in choosing clothes from her collections. In the same year, Stella began cooperation with the Disney brand and released jewelry - "Alice in Wonderland". At the same time, she becomes Creative Director of the Adidas Team GB division.

2011. Stella McCartney is included in the list of the most influential women according to The Daily Telegraph. On Fifth Avenue in New York, a boutique is opened in the Saks department store.

year 2012. Stella designed the outfit for the British team, which included up to 590 garments for 900 athletes. This development took 2.5 years. Also in 2012, a line of underwear "Stella" was released with more affordable prices in comparison with the main direction and a capsule collection for children "Little Miss Stella". The Little Miss Stella collection included clothing for babies and girls under the age of 14. Each item was accompanied by a set of special felt-tip pens for the fabric so that the girls could paint their own things.

The muse of Stella McCartney is singer Rihanna, who helped the designer with her advice during the creation of the Spring-Summer 2013 collection.

Stella McCartney is an active supporter of animal welfare organizations. She is a vegetarian herself and does not use animal fur or skin in her collections. Stella believes that beautiful and even luxurious things can be created without using animal skin and fur for this.

“… 50 million animals are killed for the fashion industry. I don’t think fashion is worth the sacrifice. ” “… Selling such things is really difficult, but I do it”! One of the jackets she created for the Adidas line bears the words “Suitable for athletic vegetarians”. Stella McCartney is a member of PETA (People for the Ethical Treatment of Animals).

Charity
Stella McCartney regularly donates sales proceeds to charities.And since 2003 he has been a member of the British Royal Legion.

In 2009, the designer created a limited edition collection of T-shirts “Red Nose”. They were adorned with prints featuring Paul McCartney, comedians Morecambe and Wise, and Madonna as Minnie Mouse. The collection was called "Red Nose" because all famous people were depicted with red noses. Prices were no more than $ 10. All proceeds from the sale went to the Comic Relief Foundation to help African children. Celebrities took part in the advertising campaign: Keira Knightley, Gwyneth Paltrow, Natalie Imbruglia, Claudia Schiffer, Sam Taylor-Wood and others.

In 2011, Stella McCartney participated in the Donate Coat charity event. Warm clothes were meant for elderly people in need. And everyone could give their warm clothes.

Stella McCartney donated 10% of the sales of her collections at the Saks department store to Natalia Vodianova's Naked Heart Foundation.

Stella McCartney is also involved in fundraising for her father's cancer-fighting fund.

2000. Designer of the Year.

2003. Courage Award for Contribution to the Fight Against Cancer.

2004. "Designer of the Year" by British Glamor.

2006. PETA Foundation Award for Ethical Treatment of Animals.

2007. "Designer of the Year" by "Elle Style". "Designer of the Year" from the British Fashion Council.

2008. Green Designer from the Accessories Council Excellence. "Designer of the Year" by Spanish Elle.

2009. Glamor UK Woman of the Year, Forces for Nature, for her proactive commitment to conservation from the Natural Resources Conservation Council.

2012. Designer of the Year and Best Brand by British Fashion Council.

Stella proved that Great Britain can be proud not only of the famous surname, but also of the merits of the brand she created.