Image photo session Belarus Fashion Week SS 2015

On October 10, in the Center for Fashion and Beauty "Crystal Nymph", a shooting of an image photo session of the ninth season of the Belarus FashionWeek project took place.

The preparation for the shooting was carried out long before its start and was directly related to the theme of the Spring-Summer 2015 season - “I Love BFW! I Love BELARUS! " The organizing committee of the project is sure that love for one's Motherland is now a very urgent topic among the young, socially active population of Belarus, and supporting such a significant aspect is one of the most important tasks of major international events.

It is obvious that the theme of love for one's country is becoming more and more popular among young people and is beginning to be expressed in the most vivid and modern ways, including with the help of graffiti. Thus, a panel painted by street artist Alexander Nalivko (Fresh Design Studio) became the background for BFW's image shooting. It is no coincidence that the basic colors of the background were chosen - red with its derivatives, gray, grassy green and white, elements of Belarusian ornaments were used - all this was completely organically connected with the theme of fashion and streets.

The young models of the agency Crystal Nymph International did an excellent job - they showed not nobility and fashion available to everyone, but the simplicity of images, the brightness of summer colors and the monotony of appearance - the simplicity of fair-haired beauties, whose uniqueness Belarus is famous for.

The photo session also became a light preview to one of the most anticipated shows of this season - the collection of Olga Barabanschikova's brand - CandyLady. The style of the brand is very close to the subject of the shooting - it is the image of a modern girl, her dynamic life in a big city.

An important message of the photo session is the appeal: "It's fashionable to love your country!"

Determining the beginning of the next season and preparing a fashionable audience for the presentation of collections that will be presented in November is the main goal of the photo session. The result of all this can be seen very soon on posters and banners-announcements of Belarus Fashion Week.

Idea: Yanina Goncharova
Models: Khromova Milana, Dyubina Alexandra, Rudenkova Kristina, Gaishunova Tamara
Photographer: Petr Vinnichek
Make-up and hairstyles: State Institution "Center for Fashion and Beauty" Crystal Nymph "
Shooting clothes courtesy of Candy Lady
The BFW Organizing Committee congratulates everyone on the start of the new fashion season!
Reporting photos: Murat Tureshov
Text: BFW Press Center