The Belarus Fashion Week project does not stand still, but grows and develops, becoming an increasingly large-scale and significant event in Belarus. What can be seen every season on the main podium of the country is the result of the tremendous work done by the organizing committee, designers, press and, of course, partners.

Belarus Fashion Week, like all leading Fashion Weeks, holds the event thanks to the partnership support of large companies and brands. This season is distinguished by the presence on the project of those global leaders who collaborate with fashion projects around the world.

In the new Spring / Summer 2015 season, the official partner of Belarus Fashion Week is Automotive House Energia GmbH, the official representative of Mercedes-Benz in Belarus. Today it is a unique auto center, focused on the buyer, inheriting the best European traditions of auto business and the rules of good taste, which were established by car dealerships in Minsk and Belarus.

This season Belarus Fashion Week is also supported by Philips, a large international company that is a world leader in healthcare and consumer goods. All developments, design and technological solutions of the company are based on the interests of consumers.

Foreign guests will be accommodated in spacious and comfortable rooms of the Peking Hotel, a modern business-class hotel built according to the five-star standard. The hotel is located in the very center of Minsk in a picturesque area on the banks of the Svisloch River. The very architecture of the hotel combines the traditions of Chinese construction and the features of a modern hotel complex.

<> For several years now, velcom, the largest mobile operator, has been supporting the Fashion Week in Belarus. For five seasons velcom has been the general partner of the Fashion Blog Competition for young bloggers. In the Spring / Summer 2015 season, velcom becomes a partner of the Belarus Fashion Week project itself. Velcom is constantly moving forward, using the latest technologies, taking care of its customers, offering advanced communication services.

Shoes and accessories are an important part of every look. The shoe partner of Belarus Fashion Week, Ecco, will help the designers complete the look. Stylish and, at the same time, comfortable shoes meet the latest trends of the season. It is also worth noting that Ecco products are renowned for their quality and durability.

Souvenir accessories for the honored guests of the Fashion Week will be provided by the Makei Company. All products are made by hand from genuine leather. The company's assortment has been on the market for over 20 years and is known for its high quality and unique style.

The final touch in the preparation of models for the shows will be made by the makeup artists of the Makeupangelo school. They will help designers bring their ideas to life and create a unique and inimitable look on the catwalk. It is worth noting that Angelica Baklagi's makeup school has been successfully cooperating with Belarus Fashion Week for several seasons.

Masters of Voskhod OJSC, the largest hairdressing salon chain in Minsk - great professionals in their field, winners of city, republican and international competitions, will work together with the makeup artists on the images of the models. Next year the company will celebrate the 55th anniversary of its foundation. Open Joint Stock Company "Voskhod" is a network of hairdressers and salons with long-standing traditions and a high professional level.

The general partner of the New Names BFW competition in 2014 was the Navy brand. NAVY is not just a new Belarusian brand of fashionable clothes, it is your new story inspired by the sea, embodied in high-quality fabrics and excellent design, with an emphasis on impeccable cut.The style vector of the NAVY brand is a creative classic.

This season will not be an exception for the BFW Kids Fashion Days, which will be held with the support of the official partner - the world famous brand Barbi. The secret of Barbie's success is continuous development. Over the years, the shape and design of the doll, as well as its capabilities, have changed. There are models who open and close their eyes, sing songs and even blow kisses. There are dolls repeating the images of celebrities: Audrey Hepburn, Marilyn Monroe, heroes of the Twilight Saga and many others, and in 2014 Barbie became the unofficial mascot of the 2014 FIFA World Cup in Brazil.

It should be noted about the important cooperation of Belarus Fashion Week with the Coffeebox chain of coffee houses, which provides cozy premises for the project's events. Located in the center of Minsk, the coffee houses have won the love and trust of Minsk residents and guests of the capital in a short time.

The organizing committee also expresses gratitude to the friends of the project, whose help and support has a positive effect on the level of the event.

Text: BFW Press Center (Valeria Kopeleva)