New collections for the fall-winter 2015-2016 season

On April 25, 2015, the Mercedes-Benz auto center hosted a show of new collections for the fall-winter 2015/16 season of fashion brands, regular participants of Belarus Fashion Week. The fashion show was attended by the Latvian brand Coo Culte, as well as designers participating in the Off Schedule BFW PIPCHENKO and NAVY by Alexandra Zhuk program to support young designers.

The shows were organized by the Open Podium PR and Communications Agency and the Republican Public Organization Belarusian Fashion Chamber.

The format of organizing an out-of-Fashion Week show is a frequent practice in the field of fashion. This version of the presentation of the collection helps to choose a platform suitable for the atmosphere and interior for the most accurate presentation of the mood of the collection. The Mercedes-Benz auto center was perfect for showing bright youth brands, the discreet high-tech interior emphasized the modern lines and silhouettes of images.

The debut collection of the PIPCHENKO brand was distinguished by the idea of ​​creating a stylized image of a beetle. It is this silhouette that is found in accessories and prints. Despite such an original object of inspiration, the silhouettes of the collection were distinguished by harmonious simplicity, severity and geometry. A successful find was the use of modern materials - eco-leather, chiffon and crepe-chiffon, as well as the usual flax in its various forms, which was perceived with natural interest by the young people present at the show.

The show of the NAVY brand collection, created by designer Alexandra Zhuk, the winner of the NNBFW young designers competition, did not leave indifferent romantic and elegant young ladies. The restrained color scheme is inspired by the iridescent colors of the night sky, the same theme is emphasized in the prints. The collection's looks, mysterious and sophisticated, are designed for a real young lady, sophisticated and individual.

It is worth noting that the Off Schedule BFW program to support young designers and emerging brands was launched at the initiative of the head of the Belarus Fashion Week Organizing Committee Yanina Goncharova and for the 6th consecutive season has been successfully held within the framework of the Fashion Week in Belarus at separate venues and on the main podium.

The collections of the Latvian brand Coo Culte are characterized by strong, distinctive looks and ultra-modern silhouettes. Unlike the previous collection presented at Belarus Fashion Week SS 2015, in the new autumn-winter season, designers drew attention to fur, which they could succinctly fit into individual models inherent in the brand's concept. Black, the main color of the collection, is harmoniously combined with abstract prints characteristic of Coo Culte's ideological orientation. The show is completed with snow-white images that emphasize the overall style of the brand.