Armani completely abandoned the use of natural fur

Committed vegetarians and animal advocates can celebrate yet another small victory in their tough fight! Giorgio Armani said that since the fall of 2016, his company is refusing to use natural fur.

Giorgio Armani's refusal to use natural fur is contained in an agreement that the fashion house entered into on Tuesday with the Humane Society of the United States and the Free Alliance of Fur - organizations that protect animal rights, reports WWD.com. The disclaimer will affect all brands of the designer's company, including Emporio Armani, Armani Jeans and Armani Exchange.

“I am delighted to announce that the Armani Group is moving away from the use of animal fur for the production of clothing,” said Giorgio Armani himself. - Technological advances in recent years provide us with alternatives. The brand has made an important decision to go forward with a focus on protecting the environment and caring for animals. "

Animal Protectors: Armani's announcement sent a powerful message to the rest of the fashion industry.

The decision of the designer, who is also the owner, CEO and creative director of the fashion house Armani, has already received support from animal welfare organizations. Claire Bass, executive director of the International Society for the Protection of Animals in the UK, called Armani's announcement a "powerful message" to the rest of the fashion industry.

Manufacturers such as Stella McCartney, Tommy Hilfiger and Calvin Klein have announced partial or complete rejection of fur.

Armani followed suit Hugo boss, which in July 2015 also announced the rejection of the use of natural fur and leather. “Over the years, the amount of fur used to create Hugo Boss clothing has steadily decreased. As a result, there is very little of it in recent collections.

Recently, rabbit fur has only been used in the creation of individual models. Now we have completely abandoned it, "- said in the official statement of the brand. Also, manufacturers such as Stella McCartney, Tommy Hilfiger and Calvin Klein have announced a partial or complete rejection of fur.

Despite this, in 2012-2013, fur sales and revenues for fur producers amounted to almost $ 44 billion. Such data were released by the International Fur Federation.

The fashion industry is gradually abandoning the use of not only fur, but also other materials of animal origin. So, in August 2015, Stella McCartney announced that she would no longer use natural sheep wool from Patagonia when creating collections. She broke the contract with the supplier after watching a video report about how brutal the process of shearing sheep turned out to be.

More and more brands are abandoning the use of natural fur and leather in the production of clothing and accessories. This trend will continue to develop as the number of vegetarians and animal advocates is growing in the world.

But the owners of fur farms and tanneries need not worry about their future. Another trend is developing in the world, namely, the influence of Asia and Islam on fashion... This trend is much stronger and is based on the majority of the world's population, which does not plan to abandon natural materials.

Therefore, connoisseurs of leather dresses and fur coats need not worry. No one will deprive us of the opportunity to buy things made from natural materials. Remember our Asian friends, they even use cats, everything goes into business for them!