Refusal to use natural fur by fashion brands

Most recently, we actively discussed the statement of Giorgio Armani about the rejection of the use of natural fur in all lines of clothing and accessories. This news has made many animal advocates happy, but let's look at the situation more seriously.

Think of the Giorgio Armani and Emporio Armani collections. If you don't remember, search for mystylex.techinfus.com/en/ or visit wwd.com. Armani's collections have never shone with luxurious products made from natural fur.

It is difficult to say why this happened, but most likely Armani has long decided for himself not to get involved with natural fur, because fur is a very difficult material for mass production. The creation of beautiful and high-quality fur products requires an individual approach.

Therefore, demonstrative rejection of fur this is a clever commercial move. When Armani gave up fur, not only the fashion media wrote about this, many people far from fashion learned the news. The designer's statement launched a free advertising campaign, and along with this, the level of the spiritual and cultural reputation of the brand increased.

Armani is an experienced entrepreneur, he uses every opportunity to develop his business... Refusing fur, Armani does not lose anything, but on the contrary only acquires free advertising and a certain number of new fans who are interested in buying clothes from a brand that protects animals.

Now, if the fashion house Fendi abandons natural fur, it will be a real feat or madness.... But while Fendi understands that today there is no alternative to natural fur. Despite all the achievements and technologies, there is still no artificial fur that can compete with natural in appearance, beauty, plasticity and, most importantly, luxury.

Perhaps, once in the minds of people everything will turn over, then artificial fur will be perceived on a par with natural, but then natural diamonds must be equated with rhinestones, and emeralds with green glass. Green rhinestones are no worse than natural emeralds. Natural emerald has many shortcomings, but for some reason it is appreciated, and people die during the extraction.

Therefore, thinking and reasonable people have long understood that when another brand makes a loud statement about rejecting fur or protecting the rights of crocodiles, this is nothing more than PR for the sake of fame and money.