Fashion media around the world are predicting a great future for faux fur. One after another, publications come out with headlines like - how artificial fur outperformed natural. Many predict the complete ousting of natural fur from the fashion industry, but there is the truest statistics that do not lie, it is on it that you need to rely.

Search engines count the number of requests per month - how many people were interested in a particular request. In Russia, artificial fur is still not popular. According to statistics, Russians asked Yandex for faux fur coats 18 times less than they were interested in mink coats. In addition to mink, there are fur coats made of fox, astrakhan fur, muton, arctic fox and many other types of fur.

Therefore, the popularity of natural fur surpasses artificial fur more than a hundred times. It turns out that a faux fur coat is of interest to about 1 percent of the population. Only 1%, and how many conversations!



A mink or fox fur coat is still prettier than a faux fur coat, even if it is created by a famous brand. The fashion world is constantly mastering new technologies, but so far artificial fur is much inferior in beauty to natural.

It is much more convenient and easier for fashion brands to work with faux fur, but beauty and a sense of luxury are important for fashionistas. Natural fur has somewhat lost its luxurious status, but artificial fur does not have any aura of luxury at all. Beauty and luxury are of the utmost importance when choosing things, so it is too early to talk about replacing natural fur with artificial ones.

Even eco-fur, which is made from natural sheep wool on a fabric basis, inferior to natural sheepskin in beauty and warming properties. Ecomekh is blown by the wind and is not at all suitable for the Russian winter.