MODELS

Advertising campaigns with real women

Increasingly, you can find advertising campaigns and publications on women's websites with headlines like - a fashion brand has published advertising photos with real women! Such advertising campaigns are met with particular enthusiasm by many media and are presented as a progressive approach to beauty standards!

These ad campaigns are believed to debunk myths about the ideal body and honestly show real women. But are models, top models and actresses unreal women? Are they guests from other worlds or perfect virtual reality creations?

There are only a few advertising campaigns involving virtual characters and they were not very successful. From all the photos and videos, real women are looking at us, they are just sometimes embellished with the work of professionals in the beauty industry.

Make-up artists, photographers, stylists and other specialists create a conceived image for models, but this does not stop them being real. Nobody bothers us to do suitable makeup, dress in trendy clothes and most importantly, watch your body!

Filming of "honest advertising campaigns" is carried out by professional photographers, they set the right light, process the photographs in order to achieve the conceived images. The only difference is that the invited models are overweight and sometimes flabby, which they proudly demonstrate as some kind of achievement.

Therefore, advertising photos and videos with "ordinary" or "real" women are more honest to call - an advertising campaign with women who have launched their bodies, or with women who are too lazy to take care of themselves and lead a healthy lifestyle.

One gets the impression that soon only fat women with cellulite, hairy legs, unshaven armpits and other signs of a relaxed vicious life will be called real women. And women with perfect bodies will be called cyborgs from plastic surgery and unreal creatures from the virtual world ...