Very soon, most brands will abandon natural fur, many are even abandoning natural leather and wool of angora goats. Wildlife and animal protection organizations celebrate the victory. It seems that people have become seriously concerned about the future of the planet. But in reality, things are not so good.

Take a close look at the spring-summer 2018 collections and the newest collections of the cold season 2018-2019. Fewer and fewer fur and leather clothing. Accessories also change, shoes and bags are often made from different types of textiles, leatherette and different types of plastic. It is plastic that is gaining popularity in recent seasons.



PVC and other plastics are not new in fashion; they have been used to create clothing since the first half of the 20th century. Despite such a great age, plastic in clothes and accessories is still perceived as a material for a high-tech future. The media are now constantly talking about innovation, 3D printing, affordable space travel and a great future that is just around the corner.


Fashion brands are actively supporting this trend and offer clothing and accessories from PVC. Sparkling jackets and jackets, bright raincoats, transparent dresses and skirts, plastic bags, transparent boots and whole suits in space style.

Raincoats immediately gained popularity, because plastic is perfect for them, and then our wardrobes began to be replenished with skirts and transparent dresses. Now brands such as Balmain and Chanel have joined this trend, which means that plastic things will become the object of desire of many fashionistas and ordinary girls around the world. Balmain's outfits will be copied and sold at affordable prices on aliexpress.

In the near future, a great variety of dresses, skirts, jackets and other things made of plastic will be created in China, which will be complemented by PVC handbags and sparkling boots, ankle boots.



Millions sheep skins will not be needed in the fashion industry, because it is more convenient to produce clothes and accessories from plastic than from leather, fur or wool. Many leather factories will decline and close. And the skins will simply go to the trash heap. Most people are not going to give up meat, which means that animal husbandry will not disappear, just skins will fall in price, so much that they can be cheaper than synthetics.

But these are all little things. Most importantly, plastic is one of the most polluting materials! We are abandoning natural fur, leather and wool to preserve nature, and instead we will do more harm to the planet. It seems so obvious, but fashion brands and the media are supporting the development of these trends. Why is this happening? There are few options.

1. In the fashion industry, there are stupid people who don't know about the polluting properties of plastic. This is unlikely, and only applies to young female bloggers who have not yet gained knowledge. The second option remains.

2. Designers, journalists and fashion business owners understand everything perfectly, only everyone wants to make more money, as quickly and easily as possible. Plastic and other synthetic materials are very easy to create and process, the easiest way to create clothes and accessories from them is at a meager cost.

What is happening clearly demonstrates how primitive and stupid people are. If the media and the crowd around argue that it is fashionable, right, good, we very quickly agree and begin to think like everyone else.



Conclusions: big business is still indifferent to the protection of nature, money is in the first place, and ordinary people do not even understand what the real respect for nature is and live with false ideas.

Those who have the mind will be able to understand that real concern for nature is the rejection of plastic wherever it can be replaced with other materials. In clothes and accessories, you can definitely do without PVC and its counterparts. Do you love animals, think about the future of the planet? Do not buy fancy dresses and plastic bags, even if now it is presented as the most desirable! Avoid any fancy plastic stuff, whether it's Balmain or an unknown Asian manufacturer.