Santoni believes that business in Italian is the business of the whole family. He started working as a teenager. Giuseppe's father, Andrea Santoni, registered his own shoe company in 1975, and began sewing men's shoes by hand. His parents worked in the workshop from dawn to dusk, and Giuseppe helped his father every day after school and even on weekends. After graduating from university, he began to work with his parents, acquiring skills in making shoes, comprehending all the secrets and traditions of craftsmanship.

Now Giuseppe Santoni is the CEO of the family footwear company. My father helped me to master the skill and taught me to love work. When Andrea Santoni began selling his products in America in the 80s, financiers, Hollywood stars and athletes quickly appreciated the quality and durability of Santoni shoes.



Much later, the Santoni firm began to produce women's shoes, at first they were loafers, and today women can replenish their shoe wardrobe from the Santoni brand, from sandals to sneakers.


Santoni shoes are the most expensive shoes in Europe. The main pride of the Santoni family is luxury handmade men's shoes. Depending on the model and type of leather, the craftsmen sew one pair of shoes for several weeks.



There is one more unique technology - anticatura... This is a special process for dyeing leather. As Giuseppe Santoni himself explains, this is their main recipe and secret from Santoni, the dyeing method that makes the shoes unique. The skin is dyed in different colors, which are applied alternately over several hours. The process continues until the shoe leather acquires a volumetric shade, that is, a kind of 3D effect.



Among Santoni's clients are famous and famous who value beauty and quality in shoes, among them are politicians and athletes, actors and motorcycle racers. Santoni himself calls his products "Ferrari" among shoes. "

Before using the leather, the craftsmen carefully check its quality in the laboratory. When making men's shoes, the company prefers to use soft calfskin and leather from exotic animals (crocodile, python, stingray). Each pair is crafted in an exceptional color, and is the result of a true masterpiece of handcrafted craftsmanship.



The Santoni line of shoes for women is surprisingly sensual and therefore suitable for true fashionistas with an impeccable sense of style, because, according to the designer himself, - for a woman, the number of pairs of shoes can tend to infinity, and a man can stop at the twelfth pair, among which there must be - one pair of sneakers, a pair of classic shoes, some moccasins and one pair boot. Twelve pairs for a man is, of course, conditional. There are those with 40 pairs or more.



Santoni's clients are business men and women who value quality, impeccable style, exclusivity, exotic materials and uniqueness. Many of them love the classics, but they also closely follow the fashionable novelties. Therefore, the company in its activities always strives forward, studies and introduces innovative technologies.

Giuseppe Santoni is fully involved in the development and manufacture of footwear. His sister Ilenia is in charge of administrative and financial matters. The entire Santoni family is focused on running the company.Santoni is constantly looking for new ideas, following new trends in the fashion industry.

All design teams work independently, but always keep in touch with Giuseppe Santoni. The philosophy of the company is the continuity of generations, therefore, a school for training young craftsmen was opened at the factory, where the older generation passes on the secrets of unique technologies to young specialists.



In the fashion world, there is a story about Santoni sandals worth 3.5 million euros, created especially for Naomi Campbell. This is indeed the case. Naomi wore these luxurious sandals at the launch of Montblanc's new jewelry line. For her, Santoni craftsmen made a pair of shoes with large diamonds. This shoe exists in a single copy.

When preparations begin for the creation of a new collection, Giuseppe considers it necessary to assess the situation on the market, to get acquainted with the creations of other designers, while he loves to go shopping and at the same time do some shopping.



Giuseppe travels a lot to different countries, gaining new experience. The Santoni brand first appeared in Russia in 2002, and in 2007 four Santoni boutiques were already operating in Russia.

In 2008, the Santoni company for the Beijing Olympic Games launched the Santoni Club collection - Santoni Olympic. These were loafers made of soft leather, decorated with an embroidered inscription, the motto of the Olympics: "One world One dream" ("One planet, one dream").

Santoni is not just shoes, it is a work of art.

In his spare time, Giuseppe Santoni prefers a good book, sitting in his favorite armchair. He, probably, like all Italians, loves the sea, because Italy is a country located on a peninsula washed by warm southern seas. Therefore, the whole nature and atmosphere here is saturated with sea air, aromas of citrus fruits, the types of which are an immense number.



Every year at the beginning of summer, Giuseppe moves with his family to a summer house located by the very blue sea, although in Corridonia, where he has his main habitat, the windows of the house also offer a magnificent view of the sea! But the whole family strives for a secluded picturesque corner, and this is only about 20 kilometers from Corridonia.

This place, where Santoni was born and raised, is known for the beauty of nature, lemons and grapes that grow here, and also for the fact that it is here that the best shoes in Italy are made.

Giuseppe doesn’t like to talk about working at home, but he’s ready to come up with and discuss various interior elements endlessly, in which his wife Alessia also takes part, since they have the same passion - architecture and design.

The inspiration comes from their home by the sea, which is always a festive atmosphere. They spend all summer here. Santoni loves to surround himself with an unusual interior, in which things from different times and styles coexist. “Our homes are our children with Alessia,” says Giuseppe about his homes. Completing the construction of one house, he and his wife are already planning another. "We put all our passion and love into them!"

For Santoni, an important part is respect for the earth, for nature, he is a staunch fighter for a green planet. His grandparents worked on the land, and therefore, he believes that he inherited the love of the land from them. The company's headquarters in Corridonia, while striking with its futuristic design, has been designed to minimize energy consumption. And they grow many vegetables for their table themselves, in their own garden.



Besides building houses, traveling and books, his hobbies are car and swimming. Sitting behind the wheel of a Mercedes AMG, being close to his family, which he loves very much, swimming in the sea with children - these are his joys in life besides work. And work is a lifelong work, a work that also brings pleasure, perhaps that is why it is successful. Making shoes for Giuseppe himself and his entire family is the embodiment of values ​​and traditions.



Every day, Giuseppe Santoni starts at seven in the morning, has breakfast and goes to the gym, where he works out under the guidance of a trainer until 9:00. Thanks to sports and his favorite work, he always looks cheerful, his appearance radiates joy and a sense of happiness in everything. He devotes about 12 hours to work. His working day ends at 21:00 - 21:30. He travels a lot, and therefore a family dinner for him is a real pleasure. Giuseppe loves his family very much and is always happy to spend time with them.

A beautiful posture, a pleasant and natural smile on his face, dressed with impeccable taste - everything in him says that life is a pleasure for him.