Anniversary bracelets and the Gucci book

The legendary Italian company Gucci celebrates 90 years. On the occasion of the significant date, a museum opens in Florence, in the city where the founder of the House was born Gucci Guccio Gucci.
In 1921, his first boutique and workshop opened, where the hardworking Gucci worked from morning till night, creating his first things: bags and suitcases in the English style. And he started with such simple and then ordinary things as bridles, saddles, luggage travel trunks and suitcases. Having visited London, Guccio Gucci decided that he had all the possibilities, and most importantly his diligence in work, so that luxurious travel bags and suitcases appeared in his native Italy. Yes, it is in Italy, not just in Florence. But Guccio was wrong - after a while his name became known all over the world. Gucci products are famous for their luxury and sophistication.

Advertising leaflets from the distant 1920s, which have survived to our time, invite the venerable public to Guccio Gucci's store. Advertisements suggest that the store offers excellent handbags and suitcases made by the store owner himself.

Inexperienced leadership, intertwined with family conflicts, led to the fact that Gucci almost went bankrupt in the 80s. However, within ten years, year after year, thanks to the efforts of new designers, including the now world famous Tom Ford, the Gucci company was revived and returned to its former glory.

Today, the creative director of the House, Frida Giannini, reverently preserves all the iconic elements of the brand and continues all the traditions of this brand. "I completely identify with the Gucci brand, because it entered my world in early childhood." Many generations of designers have honored and inherited numerous signs: a heraldic shield with a knight, a monogram with a double letter GG, denoting the name of its founder, a ribbon with a combination of green and red, and bags with the same signature red and green stripes that were borrowed from the saddle girth. Bamboo bags with bamboo handles, moccasins decorated with a metal buckle, as well as details such as bamboo bag fasteners, tassels with zippers and handles are all signs of luxury and exclusive Gucci products. Many of them are not just signs - they are signature Gucci details that are still used today in the modern design creations of the House of Gucci.

The museum exhibits not only the main products from the Gucci collections from the day of its foundation, but also many interesting photographs that tell the history of the House with a very difficult family history. The Gucci brand has become a favorite of many famous and not-so-famous people. And this is confirmed by these photos, in which we can see Sophia Loren with a Gucci suitcase, Princess Carolina of Monaco in a blouse with a Flora print, Samuel Beckett with a hobo bag, Jacqueline Kennedy, Grace Kelly and many, many other people we know. Many people are interested in buying not just things, but things that are associated with the name of revered idols. This is why Jackie bags named after Jacqueline Kennedy, Scarves Flora, because such a scarf was created for Grace Kelly, loafers worn by Alain Delon, moccasins, in which not only famous actors sported, but also world-famous politicians.

In honor of the anniversary, the book "Gucci: The Making Of" was published, edited by Frida Giannini, in which we learn about the giant of Italian fashion, from birth to the present day. Frida not only explains the popularity of Gucci's creations, but tells stories about all the iconic products of the brand.

Now Frida Giannini believes that her main task is not only to preserve the traditions of the Gucci house, but also to give it a touch of modernity.

Products from Gucci 2012 for those women who embody the images of the eccentric muse, for women with a strong character who can challenge the opinion of society.Gucci clothing dresses them with cinematic chic, paying attention to every little detail. Hats with wide brims are decorated with feathers, colored furs, a combination of unexpected tones, play of patent leather, transparency of chiffon - all products, as always, are made from the most luxurious materials. “This is a modern image of a dandy woman, in which glamor, seduction and iconic codes of Gucci fused together,” Frida Giannini commented on the new Gucci collection.