In this article, you will find out why an Instagram account is important for a manicure master, how to design a profile and how to promote it using a special service.

In the past couple of years, you have probably often noticed that eyelash extension, manicure, biotatouage and makeup artists have "moved" from the social network VKontakte and Odnoklassniki with advertising services on Instagram.



We propose to consider why a profile on Instagram is required for manicure masters, why it is extremely important to fill a profile with beautiful high quality photos, what services and filters to use for photo processing, and also how to make a profile more popular among subscribers.


Instagram is the simplest, most affordable and most effective tool to attract new clients to the services of the masters working in the beauty industry. The site has an excellent reputation, is an actively selling and fast-growing social network of a visual type, in which there is a high engagement of users, which is extremely important for the beauty business.



If we talk about the profile of a manicure master on Instagram, then it should be properly promoted based on current algorithms and trends, and then even with a small number of subscribers, you will have many clients. This is a great opportunity to show yourself, to prove that you are a pro, which will expand your client base.

Why is it important to take beautiful, high-quality photos?

Take a beautiful picture of a fresh manicure - is it necessary? Of course, there are two main reasons for this.

1. Filling a business account with examples of new work, which show the quality of the work, interesting designs and methods of doing the work. This is immediately apparent. Moreover, if you post a fresh photo and mark the client, it will inspire confidence among potential clients (if your work is successful, and the client will unsubscribe in the comments with words of gratitude).

2. A satisfied client will certainly want to flaunt and show beautiful pens to their subscribers, as well as mark you. This is a kind of virtual word of mouth that works flawlessly. Believe me, the right light and angle for capturing a new manicure will bring you a lot of new clients.

Idea number 1 - manicure and nothing more

The essence of the idea is to regularly upload photos of your work, which are implemented in various techniques. The advantages of the method include the fact that you do not need to spend time writing posts, besides, most clients pay attention only to the quality of the work performed, this will be quite enough.



Among the shortcomings - there is no individualization + there should be only good quality of work. With this approach, you should publish your photos in the same style, where there will be the same color and lighting. We also suggest using watermarks that can be created using the Snаpsеd application.

Idea # 2 - Divide and Conquer

The essence of the idea is to post two photos with examples of work, and then one information block. Advantages of the method - you can embed informational and advertising posts in a high-quality and beautiful way, the engagement of subscribers will be higher, and you will also show your expertise in the matter of work.

The method is proven and has never failed. Of the shortcomings, we note that you will be constantly squeezed within the framework of "2/1", and if you break the circuit even once, then everything will be ugly.To maintain an account according to this scheme, you will have to prepare several dozen block ideas in advance, which is sometimes boring, and also use tools for creating watermarks, processing and formatting text inside blocks.

Idea number 3 - uniqueness

The essence of the tactic is to immediately set the original visual style of the account, which will be unified in logic, color and lighting. Of the advantages, it should be noted that with the improvement of the visual style, you can increase the check, as well as drop out of the general competition and be always one step ahead.

To create a style, you will need to take good photography courses, as well as have a sense of beauty. Besides, you cannot do without good photographic equipment.

General account management guidelines

It is also worth filling out the profile header correctly - for example, indicate work experience, a metro station / stop that is closer to your salon, contact information for communication so that a person has a choice - write to you in Direct, Vatsap, Viber or just call.

In order for your manicure on Instagram to be popular and possibly even to the TOP, follow the recommendations:

1. Pick the best hashtags and tag geolocations to make it easier to find you.

2. Look at the account as a customer. When working, it is worth asking what people consider the most important when going to the master. It is a sin not to take advantage of the opportunity while you devote several hours to one client. It's a great way to get feedback and build personal positioning through it.

3. If you have your idols in the beauty world, watch their accounts. What do you like the most? Figure out how to adapt these ideas for your profile.

4. Check your username. It should not be long, memorable, so as not to get lost among competitors.

5. Do not be lazy and fill out the fixed stories, where you can create several categories - "price", "services", "examples", "reviews".

6. Switch your account to a business profile so that you can view post statistics, add communication methods, and be able to launch paid promotion of posts.

By following these guidelines, you can create a stunning profile that grabs attention.




So, whichever method you choose, you should learn the basics of photography in order to take beautiful photos for your account.

1. Composition - the main subject should be in the center of the frame (preferably). To control the process, in the settings select a dimension grid with a cross for centering.

2. The ideal light is daylight, and this is not about direct sunlight, which discolors everything around, but about simple and diffused lighting. Raise the blinds, open the curtains and place your hands in the direction of the sun and get the perfect shot.

3. If you are an advanced camera user, you can experiment with light.

4. Do not use flash on your phone, as it can either whiten the frame, or vice versa, make it yellow.

5. Minimalism. If you don't know how to work with props for a photo, like varnish or a beautiful plant, then you should remove everything from the frame. In this case, minimalism will look a hundred times better than a dump with incomprehensible things in the background.

6. Don't be afraid to create your own style.

Last but not least, be sure to wipe down your camera before shooting, as even the best lenses will not make a photo clear and juicy if there are prints on the camera. Ideally, keep the camera clean at all times so that you don't have to wipe it down, as even special products can gradually leave microscopic scratches that will reduce the quality of the photo.




Filters for processing photo manicure on Instagram are great only if they emphasize the natural beauty of the photo, do not overload and do not make drastic changes.

Built-in filters on Instagram are not very popular among users, as they often make the photo worse, deprive it of its naturalness.Please note that you should select a preset (filter) that will not darken and brighten the photo, and also do not resort to using a vignette.

Further, when one of the filters is selected, you should adjust its intensity, contrast, sharpness, the main thing is not to overdo it. When the photo becomes clearer, richer and brighter, you can safely publish it!

What are the best photo enhancement services?

VSCO
As a rule, this application is used by millionaire bloggers and beauty industry masters. This service helps to accurately work with shades, as well as make adjustments smoothly, gradually, creating a real masterpiece even from a very simple photo.

The app has 15 filters that are free and available to everyone, and you can download it on both Android and iOS. If you really like the application, you can buy about a hundred more filters for a small cost.

Snapsed
An excellent editor from Google that allows you to perform selective corrections, create the effect of old film or bokeh.

Afterlight
The application contains all the most popular filters for Instagram, as well as many frames, masks and textures.

What to do when the account is of high quality and there are few clients?

So, when all the recommendations are fulfilled, the account is designed in the best traditions of Instagram and you have learned how to use all the services for photo processing, many clients should appear. In theory this is true, but sometimes it is not enough. This can be solved easily and simply - you should promote your account.

This will help you with ads that you can order from bloggers or set up ads on Instagram. But both methods have drawbacks - if you are from a small city, it will be difficult for a blogger to make sure that you have more clients, maximum - more subscribers.

Advertising configured to be shown on Inst is also not always effective, in addition, you will have to spend a lot of money on the work of a targetologist and an advertising budget, but this will not give a guarantee + the client's price may turn out to be unreasonably high.



The ideal option would be to use an Instagram promotion service. You can choose any you like, but Zengram is the best. It has the ability to set options for subscription, geotargeting and age / gender in order to select potential customers.

The service will automatically start subscribing to people, and then randomly add likes to different photos of each of them after some time so that the person remembers the account. It is also possible to set automatic responses in the comments, you can ask up to 10 answers to any question - so even without your efforts, the service will immediately give customers feedback.

Zengram offers a lot of services that are not available in other services! Already after 1-2 weeks, you will notice the difference and the fact that there will be more responses and entries.