Interview

Fashion industry, glossy magazines and model agencies in Latvia


A young girl, Una B. On her blog, she talks about fashion, style, and a little about herself. The author of the blog undoubtedly has an amazing sense of style and her images are invariably beautiful and harmonious. Una is from Latvia, and today she will tell us about Latvian fashion, as well as designers and bloggers from Latvia.


Una fashion blogger from Latvia

1. How, in your opinion, is the fashion industry (model schools, beauty contests, fashion magazines, design contests) developed in Latvia? What is the most significant event in the Latvian fashion world you can name?


I believe that at this stage, all of the above is only at the stage of development. But we already have modeling agencies that have opened new models for the fashion industry, we have our own fashion magazines: Cosmopolitan, Pastaiga.lv/ru and even our own L'Officiel!


2. Which Latvian designers are popular in Latvia itself, and are there such designers from Latvia who are known outside its borders?


Perhaps this is Katya Shekhurina, QooQoo, Natalia Jansone. There are many more designers and design duos out there, but they are mostly known to the local public.


3. Which Latvian designers do you like most?


Personally, I really like Katya Shekhurina's dresses! Therefore, I can put her at the top among Latvian designers. But this is purely a matter of taste) Among fashion designers from Latvia, everyone can find a brand to their liking.


Una fashion blogger from Latvia

4. Una, can you name the Latvian models that appear on the world catwalks today?


Ginta Lapina, Ieva Laguna and Inguna Butane.


5. You run a blog about fashion and style and are a young blogger, but are there any recognized fashion bloggers in Latvia who are repeatedly invited to fashion shows and who are famous and respected in the fashion life of Latvia?


Yes, this is Agnese Klein. She is not only a fashion blogger, but also a magazine editor.


6. Which Latvian fashion bloggers do you read yourself, which blogs do you like most?


I read the blog of Agnes, which I mentioned above, and all the other blogs are foreign. I really love Park & ​​Cube, Garry Pepper vintage and Fadhion Squad.


Una fashion blogger from Latvia

7. Una, what is fashion for you, why are you interested in it?


I had a real interest in fashion when I was a child, when I was spinning magazines in my mother’s hands and looking at photos with girls in chic clothes. Now interest is growing with my blog. Indeed, for its development, first of all, I myself must develop and grow.)


Veronica D and Una B. for mystylex.techinfus.com/en/ Magazine

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