Fashion in Belarus

Belarus. Fashion. And, oh, horror, Belarusian fashion. With such a combination of words, the Belarusians themselves fall into a stupor, not to mention foreigners. Is there fashion in Belarus or not? This question is still open. Is there a fashion industry in Belarus? Are there modeling agencies, catwalk schools, beauty contests in Belarus? And the first thing that comes to mind of an ordinary man, far from the world of fashion, is the actual festival-competition of fashion and photography called the "Mill of Fashion", which is held annually in Minsk. The Fashion Mill is the place where you can see the collections of Belarusian designers. You can see, but does the general public see them? Unlikely. Also, from the new one, Belarusian Fashion Week, which started in 2010, is a new and rather damp event, time will show what comes out of it. And what next, what else can Belarusians say about fashion? No, of course, they will definitely be named MILAVITSA and SERGE, lingerie companies, and remember about Elema's coats. So what is next? Sometimes it seems that even if some idea of ​​fashion is hovering in the Belarusian air, then it is completely lacking in advertising, and even just basic information. Designers, like fashion itself, live in themselves in Belarus, cooking in their own confined space. A space inaccessible to ordinary people.

Are there magazines in Belarus dealing with fashionable topics?
There is. There is the Bolshoi magazine and the Women's Magazine. There are, but there are too few of them. And sometimes it seems that the bulk of readers pass them by, preferring Russian gloss.

Catwalk schools, modeling agencies.
Here you will certainly be called the National School of Beauty and the Fashion Studio of Sergei Nagorny.

So, the National School of Beauty, the information on their website states that:
"The main activity of the National School beauty is a school and modeling agency. The database of the National School of Beauty has more than 100 models from all over Belarus. The National School of Beauty has been operating since 1997 and is the organizer of such beauty contests as "Miss Belarus", "Miss Minsk", co-founder of the contests of designers and models "White Amphora" in Vitebsk and others. The National School of Beauty holds licenses to participate in the most prestigious international beauty contests - Miss World, Miss International, Miss Europe. "

And below is information from the site of "Sergey Nagorny Fashion Studio":
Sergey Nagorny Fashion Studio is one of the strongest modeling agencies in Belarus. Thanks to its brilliant reputation, Sergey Nagorny's agency occupies a leading position in the modeling business in Belarus and enjoys well-deserved respect in the professional field. The agency has permission to work in the field of modeling business in the foreign market. Our foreign partners are the most famous modeling agencies in Milan, Paris, London, Tokyo and New York. The Studio has a professional catwalk school where you can get the profession Model (Demonstrator of clothes). "

However, speaking about the modeling business, it should be borne in mind that the salaries of models in Belarus are very low. And the most successful in the field of promoting its models abroad is the "Fashion Studio of Sergei Nagorny". Among their models, Katya Domankova, Victoria's Secret angel, Anabella Belikova are famous in the fashion world. Such well-known foreign models as Marina Lynchuk. Tanya Diaghileva.

Having started writing about a shaky and ghostly topic called Belarusian fashion, it is worth mentioning a very interesting project, namely the site pro-fashion.by (Belarusian fashion portal). The goal of this project is to collect on one site as much information as possible about fashion in Belarus. It is made by a team of young girls. The project is damp, fresh, new, like everything related to the Belarusian fashionable life, but at the same time it is very rich in information. The girls are trying. Some of them also keep author blogs, blogs about fashion. So Vika Naumova, the author of the project, has her own blog. Her blog Vickyblog.com is positioned by her as the first fashion blog in Belarus.Maya Starovoitova, a stylist, also has her own blog, she is the author of the VanillaSky fashion blog. Tanya Gromova is the author of the blog Beauties from Belarus.

What can you say about Belarus and fashion, about fashion in Belarus? This question is still confusing and perplexing. In any case, a person from the outside, far from participating in this world of fashion, should seek. And if he is lucky, he will find a hint that fashion in Belarus will be possible.