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The psychology of color in clothes


The psychology of the perception of color in an image, or how you can manipulate an impression with the help of color. Each color has a wide range of shades to suit everyone. And it's no secret that style and color can control the impression you make. To do this, it is important to understand how a particular color affects the people around us.

For example, warm shades, calm green colors, soft shades of orange, yellow, blue and their light tones can win over, as they are perceived by the mind as safe. They should be chosen by those who want to make new acquaintances, fit into a team, and win over people.

Influence of clothing color


If you are faced with the task of attracting attention, not going unnoticed, emphasizing your creativity, choose bright cold shades and bright contrasting combinations in your clothes.

The importance of color in clothes


And if you want to keep your distance, then choose darker and sharper shades of blue, darker and black colors.

The psychology of color in clothes


There are such combinations that attract the eye and stand out from the crowd, but are perceived more as distancing than as prepossessing. These include all neon colors in clothes and their combinations. If this color is present in small proportions in the image, then its distancing effect is not so strong.

Combination of bright colors


If you are very fond of red, but at the same time want to endear people to you, and not distance yourself, then you can replace the bright red color with a muted one, and the impression you make will change in the opposite direction.

The psychology of color in clothes


Calm and neutral tones are suitable for a business meeting; they better emphasize seriousness and efficiency.

The psychology of color in clothes


Light pink, marshmallow tones, caramel and mint shades will give romance, lightness and playfulness to the image.

The psychology of color in clothes


And if you want to emphasize the more adult and mysterious romance, then we muffle the light pink, reddish, marshmallow and mint shades.

The psychology of color in clothes: how shades affect the perception of the image


Light soft neutral tones will help to emphasize elegance and aristocracy in clothes.



In order for the image to look more natural and environmentally friendly, it is worth using natural shades and calm colors in clothes - khaki, green, reddish and yellow.



Having such a tool as color in your wardrobe, and knowing the impression it makes, you will be able to broadcast your inner attitude and mood to the external level.

And let all the colors in your clothes be your faithful helpers in achieving your goals.

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