Beautiful dresses

Dresses of Belarusian designers

On February 12, the Peking Hotel hosted the final show of dresses from Belarusian designers created in the style of Keramin ceramic tiles.

The organizers of the competition and the event are the Keramin retail chain and the Fashion Collection magazine. Belarus ". The event was also held with the support of partners: RPO "Belarusian Fashion Chamber", hotel "Beijing".

In the fall of 2014, the Keramin company, together with the Fashion Collection magazine, launched an ambitious project involving Belarusian designers who created an evening outfit inspired by the Keramin tile patterns. To inspire the participants, new ceramic tiles were offered in 2015, including New York, Miami, Iris, Concept, Relax, Jersey, Matrix, Primavera, Kaleidoscope, Freestyle, Carrara, Pixel, Bosco, Epheso, Mirada and Piedmont.

At the final stage, the competent jury had to choose ten designers, whose photos of outfits would be used in the Keramin advertising campaign, as well as the winner of the competition, who would receive a cash prize of $ 3,000.

The jury consisted of:

Yanina Goncharova, Chairperson of the Republican Public Organization “Belarusian Fashion Chamber”, Head of Belarus Fashion Week;

Dmitry Sursky, chairman of the Belarusian Union of Designers, artist, graphic designer;

Dmitry Dosov, founder and publisher of Fashion Collection magazine;

Alena Popova, fashion-pr specialist in the luxury segment, Ph.D., scientific editor of the Fashion-business publication;

Olga Barabanshchikova, founder of the Candy Lady brand;

Nikita Bezrukov, photographer;

Alexander Kirinyuk, stylist;

The chairman of the jury is Alena Koroleva, head of the marketing department of the Keramin-Stolitsa Invest Unitary Enterprise, business coach.

After a competitive fashion show and a long meeting, the jury chose the top ten outfits, inspired by the designs of the latest collections of ceramic tiles, the images of which will adorn numerous billboards around the country.

The titles of the finalists of the Keramin-2015 competition were awarded to:

Galstyan Karina, Kostroma-Andreyuk Natalia, Gorbunova Anastasia, Shchetko Nikolay (SCHET: KO), Dybzhinskaya Kristina, Mokrynova Kristina, Kukharevich Anastasia, Novik Olga (NovShar), blowing Kanashevich Veronika and Mikhailova Vladislava, Miklashevich Yavazhina.

The People's Choice Award was given along with the SCHET: KO brand, which surprised the guests with its originality and abstract attachment to the Belarusian theme.

Designer Irina Primachek won in a special nomination from the official partner of the competition, the Peking Hotel.

The prize from the co-organizer of the competition, Fashion Collection magazine, was awarded to designer Nikolai Shchetko.

The gift from Star Beauty Service LLC was presented to the Historia Naturalis brand, and the designer Ivan Mikulovich was awarded with a fashionable HP laptop from the official representative of Hewlett-Packard in the Republic of Belarus, the Computers and Peripherals company.

The main winner of the competition, which received a cash prize of $ 3,000, was designer Nikolay Shchetko (SCHET: KO brand).

Image of models makeupangelo makeup school, Tatiana Ermakova's hairstyle studio.

The final show of the competition gathered a huge number of viewers, fashion industry professionals, press representatives, as well as media persons, among whom were TV presenters Evgeny Bulka, Georgy Koldun, Andrey Bond, Artem Rybakin, German Titov, Light Sound group, Dmitry Wrangel, and also representatives of the embassies of Ethiopia and Iran in the Republic of Belarus.

The event was moderated by Alexander Serebrennikov. During the meeting of the jury, the future participants of the Eurovision Song Contest 2015, Yuzari and Maimuna, as well as the dance group Zalessky Show, delighted with their performances.

The brightest outfits of the competition will be presented at the professional event Belarus Fashion Week in April 2015.

Reportage photo: Petr Vinnichek
Runway photo: Murat Tureshov