The near future of the fashion industry and fashion of the new era

In recent years, consumer behavior has changed a lot, and fashion collections are changing in such a way that sometimes we do not recognize our favorite brands. There is a constant change of designers, someone leaves, others are appointed. The entire world fashion as an industry is undergoing a major transformation.

The changes affect all market segments, and even luxury goods. For example, in a recent report by the consulting company Bain & Company, it is said that last year the luxury goods market was 253 billion euros, which is only 1 percent more than in 2014. Previously, the average growth was about 6 percent, and it seemed that it will always be so.

Analysts at Bain & Company say "the beginning of a new era" for the world of fashion and the luxury market, and among the reasons for the slowdown in growth they cite a decrease in tourist activity due to the terrorist threat. But the problem is not only danger and fear, it is a change in purchasing behavior: Generation Z - people born in the early 2000s, who will have 3/4 of consumption by the 2020s, will prefer affordable luxury, but high-quality goods.

Therefore, in the near future, luxury will go out of fashion. The fashion paradigm itself is changing in the direction of "reasonable economy". Tom ford decided to show autumn-winter collection in September, and then immediately send on sale. Tom Ford is not only a successful designer, he is a very forward-thinking entrepreneur. Ford decided that the familiar pattern of months elapsing between show and store delivery was outdated.

For connoisseurs of luxury and fine things, all this sounds very sad. But do not be upset, the desire for luxury will never disappear. There have always been and will be people with money who want to have exclusive things of the best quality. In this case, not only individuality, but also the uniqueness of fashionable outfits and accessories will become an important aspect.

The modern luxury market offers very expensive accessories, but they are not unique, but rather replicated in huge quantities. How much can you rejoice in a bag of a famous brand when you see thousands of other owners of the same bag on social networks?

In the near future, great prospects are opening up for small ateliers and skilled homeworkers. Thanks to the Internet, craftswomen and designers can promote their unique products made in a single copy.

In addition, our Asian friends have learned to make the highest quality fashion clothes and accessories. These things are not cheap at all, but in any case much cheaper than similar dresses, T-shirts, bags and shoes from well-known brands. At the same time, the quality of expensive Chinese things is increasingly superior to products from Europe.

Fashionable women's clothing and accessories made in Russia

The crisis in Russia has become an incentive for its own production, not only of mass-market products, but even of luxury clothing and accessories. Recently, competitive and commercially oriented brands have emerged that rely not on demonstration and window dressing at Russian fashion weeks, but on the real fashion business.

The future of the fashion industry and the Internet

People are getting more and more accustomed to making purchases on the Internet, and in the future this trend will only intensify, because a generation is growing up, which from the very birth looks at the world through a smartphone screen and cannot imagine his life without the Internet, social networks and online stores, where you can find any goods at any time of the day.

Already today, in communication with my girlfriends, I learn that many of the clothes and accessories are bought through the Internet. For me, too, most of the shoes were bought on the Internet, but for now I prefer to buy clothes in reality.Although in the near future I plan to buy more actively on the Internet, because there are such great offers on the network that you will have to look for a long time in real stores.

Therefore, the future of many fashion brands is very vague and uncertain, they will be forced to change dramatically, adapt to modern realities or gradually fade away.