Alessandro Del Aqua is the designer of the # 21 and Rochas brand. He has been known in the fashion industry for a long time. And some remember his collections under the Alessandro Dell'Acqua brand, which he has not owned for almost eight years.

Del Aqua lost the rights to the brand in 2009 after a disagreement with investors. At that moment, the situation was rather complicated. It turned out that it was necessary to build everything anew. And the fact that now Alessandro Del Aqua is the designer of his brand under the name - No. 21 and at the same time is in charge of the design of the French house Rochas, speaks of his design skills and talent as a businessman.




The designer considers №21 a lucky number for himself, probably because it is his date of birth. But not only birthdays and certain numbers bring good luck, most likely, the ability to work and love his job, and therefore he moved forward step by step, and in a short time managed to build a new one. fashion house.

However, at first it cost him a lot of work, to find investors - Alessandro Del Aqua made an agreement with one small production, but after a time when it became clear to many that his project had potential, Gilmar signed a contract with him.

Alessandro Del Aqua creates contemporary clothing. Its products are of high quality, and most importantly, they can be worn not only on the catwalk, but also on the streets. In the previous brand under its own name Alessandro Dell'Acqua, which had a lot of lace and chiffon, from the point of view of the designer, the clothes were more detached from reality. Creating brand # 21, he looked at everything a little differently ...



As for the Rochas brand, Alessandro Del Aqua, after looking through the archives, decided to create a new aesthetic for her and go with her with super fashionable products. The designer does not forget about the main principles of the House of Rochas. He believes that a woman in the Rochas style is "... mysterious, sensual, but not deliberately sexy", that there is "... nothing frank in her, everything is half hints."

Founded by Marcel Rochas over 90 years ago, Rochas was the first French Maison to dress Hollywood divas such as Joan Crawford and Marlene Dietrich, not only on screen but in real life. If you look into the history of fashion, then you have to remember that it was Rocha who invented the dress with a train - the "mermaid dress".

He is also credited with the fame of the creator of the corset, or rather the half-corset, made of guipure with a belt and garters. Marcel Rocha was the first to use three colors in one outfit, and before that it was considered good form to use only two colors. The visiting card of the House of Rochas has always been luxurious fabrics - velvet, brocade, guipure. And in today's collections you can also see them.

Alessandro Del Aqua - designer biography

Alessandro was born in Naples on December 21, 1962. In his youth, he studied at the only couture atelier in the entire city, in which women’s clothes were sewn. Communicating with clients of Naples, he noted in them a special sensuality and sophistication. In his opinion, they embody femininity, have a sense of color and style.

Later, Alessandro Del Aqua entered the Academy of Fine Arts (Accademia di Belli Arti), from there he graduated with a degree in graphic design.

Alessandro Del Aqua, like many successful designers, loves his work, but he even hates secular parties, considering them a pointless and waste of time.

Many designers tremble with pleasure when they see their clothes on celebrities, and the "stars" themselves undoubtedly understand how important it is for a designer what she wears. Alessandro Del Aqua looks at it in a completely different way - yes, he would like celebrities to wear his things, but provided that they really like them, and besides, they go. This is how you can look as natural as possible.

In the fashion business, Alessandro Del Aqua began working in 1982, at first he worked for the Marzotti Group, then in 1985 he was awarded a contract to develop a series of projects for the famous Italian fashion house, Genny. And since "Genny" at that time worked closely with Gianni Versace, Alessandro got the opportunity to communicate with the famous and talented designer.

The project turned out to be very successful and Del Aqua soon became the creative director of the popular knitwear brand Pietro Pianforini. Thanks to its successful work, the most popular brands in Italy, for example, Iceberg, Les Copains and Mariella Burani, have entered the number of his clients.



His first show, in Milan, 1996 ended with incredible success. This was followed by a line of menswear, and in 2000, Alessandro Del Aqua launched a line "hot-chic". In 2001, the designer also started to work in perfumery, the first fragrance for women was released - “Helena Christensen”. Soon, the Visibilia line of sunglasses was created, and in 2004, a line of men's shoes.

Alessandro Del Aqua was twice awarded the Italian Oscar della Moda, in 2002 he was named the best new female designer, in 2004 - the best designer of the New Femininity.

In 2003 After entering into an agreement with the Redwall Group, Del Aqua became the company's creative director. Soon, the Alessandro Del Aqua boutique in New York was created together with the company.

At that time, the designer paid a lot of attention to dresses made of lace, tulle and chiffon. He himself said that he creates clothes for those who are tired of jeans and T-shirts, who prefer femininity. Creating new models, Alessandro Del Aqua relies on the images of famous Italian actresses of the last century - Sophia Loren, Monica Vitti and Anna Magnani.

If this is the case, then fashionistas who adore femininity will have many opportunities to create interesting images. However, the designer is very warm about the combination of classic and extreme, daring. But he believes that before putting on all this incongruous, you need to ask yourself if you can convey your inner world through this image. Otherwise, you can look boring or corny, funny or stupid. After all, fashion on the catwalk is a show, but in life everything is completely different. But among many fashionistas there are those who will be able to transfer the images of the catwalk into everyday life. Therefore, Alessandro Del Aqua for the combination of the incongruous.