An overview of fashion collections for the spring-summer 2018 season from designers who are permanent participants of Belarus Fashion Week.

Coco Chanel said: "I came up with a style." According to Mademoiselle Chanel, if she tried to “invent” fashion from year to year, then she would not have enough ingenuity. But she created the style. And sewing collection after collection was much easier.



One can also say about Belarusian designers participating from season to season in Belarus Fashion Week shows - each of them has their own style. And style is a matter of who likes it, who doesn't. In this case, the main thing is to find your audience. Your customer, whose ideas of beauty coincide with the views of the designer.

TON-IN-TON
Within the framework of Belarus Fashion Week spring / summer season, the designer of the TON-IN-TON brand Olga Novik presented a collection of knitwear. The designer has been working with knitwear since the brand was founded in 2013.



Jersey - this is a fabric, the structure of which is represented by interconnected loops, in contrast to the "ordinary" fabric, which is created by weaving threads. Knitted fabric is elastic, highly stretchable, soft. Knitted fabrics can be made from woolen, silk fibers.

In the collection of the TON-IN-TON brand for the warm season of spring-summer 2018, knitwear was combined with cotton, chiffon and leather.



The collection featured skirts, dresses, tops, trouser suits, tunics. Geometric patterns and base colors are white, black, beige, brown and gray. Clothes from the TON-IN-TON brand are well-thought-out basic things, comfortable for everyday wear, appropriate in any woman's wardrobe.

T.Efremova
The collections of designer Tatyana Efremova, representing the city of Vitebsk at Belarus Fashion Week, have a pronounced thematic character from season to season.

In the spring-summer 2017 season, models took to the catwalk "fully armed", broadcasting the idea that a modern woman cannot afford to be weak, she always has to be ready for anything, to be "fully armed." The fall-winter 2017-2018 collection was dedicated to the theme of fashion for everyone - after all, all women are different in height and character, but they all have a desire to be beautiful and to be fashionable.



The collection of the spring-summer 2017 season for the T.Efremova brand was its debut, before that Tatyana Efremova demonstrated collections under the Harydavets & Efremova brand at Belarus Fashion Week.

The second spring-summer collection from the T.Efremova brand, the collection of the spring-summer 2018 season, was dedicated to the theme of "clear language". The Clear Language project aims to create a barrier-free communication environment for people with intellectual disabilities in Belarus.



In the collection from Tatiana Efremova were presented embroidery pictograms that carry a message. After all, pictograms can greatly facilitate the lives of people with disabilities by providing them with opportunities for interaction and communication.

In addition to summer dresses, skirts, overalls, trousers from designer Tatyana Efremova, on the catwalk one could also see hats from the ValiumHats brand (designer Valentina Plytkevich) and memorable bags from Elena Prot`ko.

Boitsik
The style of the designer Irina Boitk is definitely memorable. And it is remembered for its stunning monotony. Only clothing from the Boitsik brand can be associated exclusively with color.



Completely plain trousers and jackets or a series of dresses of the same color can look interesting in the collections of the Boitsik brand. And this effect is created largely due to the cut.

This season, the designer Irina Boitk, within the framework of Belarus Fashion Week, presented a collection of the spring-summer 2018 season in milky, powdery pink and golden-green colors.



Collection fabrics - silk, wool, viscose. On the runway, you could also see bags from the Max Mironov brand.

Davidova
Clothes from designer Marina Davydova are handmade and author's prints.

The collections of the Davidova brand should be viewed from close range, because this is the only way to appreciate the various unique prints of each of them.



In the spring-summer 2018 season, selfies and lyrics became the theme of the drawings of the collection from Marina Davydova. The theme of the collection itself is mood and emotions. As the annotation to the collection “Clothes from the new DAVIDOVA collection set the mood for their owner!”

And, accordingly, prints are playing with the theme of mood. Selfie is an attempt to save the moment, to stop it in memory. Music also has a strong influence on our emotions and mood and, accordingly, the lyrics are present on the clothes.



Also, the designer Marina Davydova is no stranger to experiments with a cut. The colors of the collection range from white and black to various shades of blue.

Historia naturalis
The Historia Naturalis brand was founded in 2009 and was among the brands participating in the first seasons of Belarus Fashion Week.

Brand designers are Polina Kartovitskaya and Larisa Stepanova. The name of the Historia Naturalis brand speaks for itself, because when creating clothes, designers use only natural materials.



Within the framework of Belarus Fashion Week of the spring-summer 2018 season, the designers of the Historia Naturalis brand presented the Veska collection (translated from the Belarusian village).

The collection is imbued with the spirit of nostalgia - a summer vacation in the country or in the village with a grandmother. Drawings on fabrics with plant motifs, like drawings on carpets hanging on the walls of country houses, bulkiness of clothes, like massiveness of warm knitted sweaters and blankets, huge bags with the word "post", prints of goats and ducks on clothes. But at the same time, the theme of village childhood (nostalgia for the village) in the collection from Historia Naturalis is not conveyed literally, but only as an interpretation through modernity. And this is undoubtedly a plus of this collection.



At the same time, the brand also remains true to its style - the bulk and visual heaviness of the clothes.