The word brand has ancient origins and was originally used among pastoralists, who used a very harsh means to preserve the rights to a herd and a specific animal - "brandr", the so-called metal seal, which was heated over an open fire and applied to animals. Thanks to this, the animals were marked, and in case of loss or theft, it was easy to establish their belonging - the owner who owns the horse or other animal.

Today, the importance of livestock for the world economy is not as significant as in those distant times, but the power and importance of brands has become truly great. A brand, in essence, is a collection of information and impressions that form the image of a company and its products. A good strong brand is not created overnight; it takes time, original ideas and the right strategy for many years. But when the history of the brand is more than a dozen years old and many successful products have been created, then the success of new products is achieved much easier, the power of knowledge and impressions inherent in the memory of people works for the brand, who, on the basis of this knowledge, make decisions and make choices, because they trust a particular brand. That is why so much attention has been paid to brands lately. After all, a successful brand has a huge impact on the consumer and enables its owners to sell products at a better price than competitors who do not have serious customer confidence can do. And that means big profits, and much more pleasant business prospects.

In some areas, brands are created and gain credibility over the years - tens of years, and in other cases, the history from the emergence of the company and the formation of the brand is very short. For example, the well-known Facebook. The name of this company is recognizable all over the world, although it was created recently. True, such rates of development are not possible everywhere, fashionable clothing brands often cannot boast of such a rapid take-off. Of course, there are examples in history when a couturier seemed to achieve success overnight and gained worldwide popularity, money and authority. But it only seems as if everything happened overnight. Oddly enough, almost every success story has at the beginning more than one year of hard work, which was done day after day, but was hidden from the eyes of the general public.

It turns out that creating a brand of clothing and accessories is a lot of work and time. And time, as you know, is the most expensive currency in our fast-paced world, which is why today there is such an interesting tendency - not to create new brands from scratch, but to find a brand with a long history, but at the moment is in decline. Conduct research, buy out the brand and revive it, respecting the spirit and some traditions of the brand, but taking into account the realities of the modern world.

If you have money and a desire to do business in the fashion industry, this is one of the best options. If you want to realize your creative abilities and perpetuate your name, then there is only one way out - to create your own brand. In the fashion world, the surname of the creator and the fashion brands of clothing often bear the same name, which is quite pleasant for a couturier. In other areas of business, things are different, for example Coca-Cola, do you know who created it? Or McDonald's? Who owe these brands their creation and promotion? The names and surnames of these people, of course, are known, but, nevertheless, they are far from CHANEL, Christian Dior, which have forever remained in history and are at the same time identified with a fashion brand of clothing and with the creator - Couturier.

This section contains some of the most recognizable and significant brands in the fashion industry. Clothing and accessories brands with a long history. Of course, these are not all names, but if you have not found the brand you need here, look at the Fashion, Fashion History and other sections, there you can find many more success stories telling about the creation of fashionable clothing brands and their creators.